How can you design hospitality services that are both functional and beautiful?

For me, designing hospitality services is an art of harmonizing functionality and beauty that needs to be expressed within a service vision. This delicate balance ensures seamless guest experiences, where aesthetic appeal meets practicality to be embraced by team members and therefore defines a unique and memorable journey for the guests.

Creating a compelling service vision is crucial for delivering exceptional hospitality. It sets the tone for all aspects of the experience, ensuring a consistent and memorable offering for guests.

Crafting a clear vision is the foundational stride in steering hospitality services toward a harmonious blend of functionality and aesthetics. Vision serves as the beacon, providing unwavering clarity amidst the day-to-day complexities—this compass guards against losing sight of the fundamental "why" propelling our endeavors. Decisively shaping what lies on the horizon brings lucidity to the business and its staff and extends its influence to all stakeholders and decision-makers. Establishing a well-defined vision is the inaugural milestone, ensuring a coherent and consistent trajectory across the business plan.

A clear service vision is pivotal. At TableReady, our vision is centred around simplifying and enhancing the dining experience through innovative technology. Our solution we're building seamlessly integrates with a restaurant’s existing setup, aligning with their brand values and target market. We help in creating a competitive edge by offering an intuitive waitlist system and analytics-driven insights, ensuring every aspect from layout to guest interaction, is optimized and in line with the service vision. It's not just about integrating tech, but about reinforcing a brand's promise to its customers and staff.

Famous architect, Louis Sullivan once said, "form follows function". Writer Cynthia Ozick, said "two things remain irretrievable: time and a first impression." Both quotes resonate to me when it comes to the meaning of beautiful and functional services. Like any design process it is important to identify the problem, research to develop a solution that meets all the required needs and aesthetics, create a prototype to test, troubleshoot, and make adjustments until you have a clear new service.

Na verdade, não concordo com o posicionamento do texto. Serviço na minha visão é o básico bem feito. Hoje a entrega do básico é difícil pela dificuldade de encontrar mão de obra qualificada no mercado hoteleiro.

A definição da visão de serviço é a âncora que direciona todos os aspectos de um negócio de hospitalidade. Ela representa a essência dos valores, identidade e diferenciais competitivos da marca, influenciando desde a estrutura física até a experiência oferecida aos clientes. É crucial comunicar essa visão de maneira clara e consistente para garantir alinhamento entre equipe, parceiros e clientes, garantindo que cada interação e elemento do serviço reflita os princípios fundamentais estabelecidos.

Efficient Layout: Prioritize seamless flow and optimal seating. Aesthetic Ambiance: Choose cohesive themes, warm lighting, and inviting decor. Comfortable Furnishings: Invest in quality, visually appealing furniture. Tech Integration: Provide Wi-Fi, digital menus, and online reservations. Clear Signage: Use concise signs, highlight specials. Staff Training: Emphasize excellent, friendly service. Sustainability: Integrate eco-friendly practices, communicate efforts. Adaptable Lighting: Use adjustable lighting for various moods. Interactive Elements: Offer engaging menus and live events. Seasonal Decor: Update decor for seasonal appeal.

One thing that I have found helpful is to convey your vision to your team. Explain each individuals role during service and how it is meant to help ease the process during service. Give positive feedback and coach along the way. Ensure that welcoming your guests within the first few minutes is crucial. How you compose yourself , and how you present yourself during service allows the guest to see if you are engaged, focused, knowledgeable, and confident. A great leader communicates thoroughly and always lends their team a helping hand .

To be of service to the senses, nourish the intuitive experience of one's quest at every stage are arguably the most salient pieces of not only designing a hospitality space or outcome but what informs its impact. Achieving this end, imbuing components of function and sensory capture one needs to drill down, know thyself and the mission of said design - build on what you believe is right and be open to ideas/inputs as you solve for a particular end of service you want to provide. From this ethos, you'll find paths all around you to innovate in operational flows, technology, trade dress, FF&E, systems design and on and on.. Keeping to the standard you started with can be the most challenging, yet don't be afraid to take risks! Cheers!

Creating a truly functional service hinges on a profound comprehension of what functionality truly entails. Often, mere research falls short; hence, it's imperative to commence with a simplicity that allows ample space for potential enhancements. Predicting precise needs before guests engage with the service is a challenge. Therefore, initiating with a basic design provides the flexibility necessary for accommodating changes and improvements. Guest needs and expectations are dynamic, emphasizing the need for ongoing adaptability.

In my experience understanding guest needs and expectations requires the ability to empathize. You cannot understand what you don’t feel. Practicing either your staff on how problems during a stay impact guest experiences is a way to help them build that skill. Moreover, when traveling yourself, make sure you are in the shoes of a traveler, and not a travel industry partner. Can you feel what it’s like? Once you can, then it’s much easier to anticipate and execute the plan to create loyalty and value.

I’ve always learned to “expect the unexpected” and be prepared for anything. You can’t necessarily plan for everything, and sometimes you have to go off the grid, to go above and beyond to exceed the guests expectations. When I previously worked at a luxury hotel, I learned how to be nimble in times of uncertainty, and the guests expectations were met. I had surprised them with their sometimes unreasonable requests. However, I was able to deliver most of these occasions , and it really made an impact on their overall experience, something so small as of a little jar of orange marmalade can really change the outcome of a stay.

You know your target guest...in fact perhaps better that they know themselves. It's so easy to play into these needs and wants with a few hours of research. It should take you an hour through research to understand what makes your demographic tick. Play to it. It's a win win.

Entender as necessidades e expectativas dos hóspedes na indústria da hospitalidade é crucial para oferecer experiências personalizadas e memoráveis. É mais do que apenas coletar informações; envolve uma análise profunda para identificar o que realmente importa para os hóspedes. Segmentar os clientes permite uma abordagem mais direcionada, garantindo que os serviços oferecidos estejam alinhados com suas preferências e desejos. Ao investir nessa compreensão, os negócios podem não apenas satisfazer as expectativas, mas também superá-las, construindo assim lealdade e agregando valor à experiência do hóspede.

We should provide a truly Immersive and authentic cultural experience for guests aiming to share our rich heritage, traditional practices and knowledge with them giving them a deeper understanding and appreciation of our Indigenous Culture

a hotel needs to have a clear understanding what type of clientele its going to approach. Which segment is the ,main revenue generator. As each segment has its own unique requirement

This point is extremely important as once your hospitality services are set and become a reality they will be there for quiet sometimes. Aesthetics might change overtime according to fashion and tendencies while functionality is a key factor, often depending from the structure of the venue and essential for the team service delivery. Operation and design teams should work hand to hand to ensure the best possible balance between these two elements.

Achieving a harmonious blend of functionality and aesthetics poses a significant challenge. I've witnessed instances where an excessive focus on aesthetics resulted in a space resembling a designer showroom mixed with a second-hand shop within months. The key to marrying beauty and functionality lies in a thorough operational analysis. Identifying essential elements through practical operations, such as selecting the right glass or plate, can enhance the overall project organically. Ultimately, comprehensive analysis and pragmatic decision-making shape the entire environment.

For me as an Executive Housekeeper, harmonizing functionality and aesthetics means a careful synergy between operational efficiency and visual allure. Current trends emphasize simplicity and minimalism in facility design, spotlighting well-crafted service elements that enable us to show the intangible and emotional facets of hospitality. Historically, functionality and practicality were overshadowed by opulence and meant burdening back-of-house teams with additional cleaning tasks. Today's approach seeks a balance, recognizing the importance of streamlined operations without compromising the elegance and emotional resonance of the overall service experience.

Form and function comes in many looks and shapes but overall, what you need are objects, accessories, furniture and appliances that sing to your senses. Lighting plays a huge role in the mix. Colors create moods, assure your palatte is what you envision and gets the results expected. Always remember to generate a sense of where you are. I for one, love the feeling of awakening and knowing where I am without looking outside. Let local culture, art, music and style reflect in your design, minimalistic or other--regardless, the outsome needs to be a symphony for the senses with a purpose.

Equilibrar funcionalidade e estética é fundamental na concepção de serviços de hospitalidade. A funcionalidade garante a eficiência e a confiabilidade dos processos, enquanto a estética cria uma experiência sensorial

feasibility study needs to be done before a design is finalized. Also cost analysis should be done to maintain the design....

Crafting a compelling story becomes the second crucial phase following the pivotal step of defining a vision. Grounded in your unique vision and differentiators, this narrative shapes and sets your brand apart. Viewing your initial concept as flexible is essential, allowing for adjustments. Rapidly establishing a distinctive identity is crucial, with subsequent adaptations to align with evolving trends. The true essence of your brand emerges during value creation, where defining elements that leave a lasting memory come to fruition.

A budget needs to set , to empower hotel employee to add an unique experience. This will empower them. Also personalization should be encouraged it only happens via recording of guest feedback and unique demands

Incorporating storytelling and personalization to each guest, is a way of being genuine and creating an uplifting experience. Sharing personal stories and experiences relating to create a connection, is what keeps guests from coming back, and loyal to brands. Sometimes it’s not the product, that interests them, it’s about the experience and how someone made them feel in the moment. You engage and share insight, inspiration, and knowledge. And then you create a memorable experience, that will want them to come back. Take cues from listening to the needs and desires of your guests, this then creates the connection and rapport .

Incorporar storytelling e personalização em serviços de hospitalidade é essencial para criar experiências mais significativas. O uso de narrativas, símbolos e metáforas permite transmitir valores e cultura, enquanto a personalização atende às necessidades individuais dos hóspedes. Essa combinação não só torna os serviços mais memoráveis, mas também estabelece conexões mais profundas, promovendo relacionamentos duradouros com os convidados. Ao unir esses elementos, é possível oferecer uma hospitalidade autêntica e cativante, adaptada às expectativas e contextos únicos de cada pessoa.

I really believe in the “story telling” creating special affected to your brand, the people really wants to know the passion and dedication of your company.

When it comes to designing hospitality services, housekeeping is more than just cleaning – it's about making your stay comfortable and environmentally friendly. This can be achieved through integration of latest technology and eco-friendly practices, such as smart thermostats, eco-friendly cleaning products, energy efficient lighting, waste reduction programs, linen and towel reuse programs and other forms of consumer eduction. In my opinion an innovative approach adds a touch of modern sophistication to the experience, focusing on efficiency, aesthetics, and a commitment to the environment.

Of late, travelers are opting for the most part to book a hotel or resort that is dedicated to improving the environment. ESG compliance is a great starting point. Do not get left in the dust. Since you have a captive audience during the guest stay; it's an opportunity for your company to encourage practices to reduce negative footprint and to contribute good rather than to continue earth damage. Educate your guests.

Abraçar a inovação e a sustentabilidade na concepção de serviços de hospitalidade é essencial para criar uma oferta competitiva e responsável. A inovação impulsiona melhorias, qualidade e diferenciação nos serviços, enquanto a sustentabilidade considera os impactos ambientais, sociais e econômicos, buscando reduzir a pegada negativa e aumentar a contribuição positiva. Essa abordagem não apenas atende às necessidades em evolução dos hóspedes, mas também posiciona os serviços de hospitalidade como agentes de mudança, alinhados com os valores e expectativas da sociedade. É uma via dupla para aprimorar a experiência do cliente e promover um impacto positivo no mundo.

I was fortunate to start my career at Hotel Bel Air. I continued in luxury properties my entire career. My biggest take away on creating a personalized, customized for the guests paying upwards of 1000’s of dollars was to first & foremost, stay ahead of trends that are important to them. The example that immediately comes to mind,in the aftermath of 9-11, travelers were limited as to what they could travel with & the oz. size of what was acceptable by the TSA to travel on board in their carry on’s. At that time, so many travelers had to relinquish personal amenities. At the hotel I was at, we stocked up on high end shampoo, lotions, face wash, soaps, make up, mouth wash, toothpaste, hair spray, mousse, sun tan lotion, etc. for our guests.

I work for a resort who has always had a concept of sustainability and Protection of natural resources, teach and educate the community in carrying out sustainable practices is something that we believe.

As reiterated throughout the article and my contributions, the crux lies in continuous evaluation and improvement. It's about comprehending the essentials – understanding needs, aligning with the vision, and delineating non-negotiables. Recognizing areas for better service, enhanced functionality, and increased aesthetic appeal sets a business apart. As the decision-maker, your pivotal role entails a willingness to introspect, question, and propel your brand to new heights.

Is necessary to be updated on the trend and be part of the trend but always taking care of your essence. The staff is very important part of your business, if they believe in your brand things can be easier.

Design work flows, logistics and ops first as a floor plan - with the people who will actually need to generate efficient revenue from the space. Then bring the designer to create the form around the function. Shoot designer in the head if they change functional work flows because of a key visual anchor. Shoot designer when it comes in 3 million over budget. 🫢

In today's competitive hospitality industry, creating an inviting atmosphere that balances functionality and aesthetic appeal is essential. Guests increasingly seek hospitality services that are both functional and beautiful is indeed a challenging endeavor, but by prioritizing guest experience, understanding brand identity, and paying attention to details, hoteliers can create environments that captivate and delight. By embracing sustainable practices and ensuring flexibility, hospitality venues can offer unforgettable experiences that not only meet the needs of guests but also leave a lasting impression. In this harmonious blend of functionality and beauty, the essence of exceptional hospitality lives on.

This is about curating flexible spaces but having a clearly defined concept. Don't create a beige outlet because you need it to do everything. Focus on the core concept and design for that and then as you do look at how you can incorporate the functional aspects. Need a great buffet area for breakfast? Look at how you can incorporate this in furniture so that it can be hidden out of service but still look in keeping or design a big communal table that can have the buffet for breakfast but groups or communal dining at dinner

To create functional and beautiful hospitality services, prioritize intuitive design for seamless functionality while incorporating aesthetically pleasing elements. Consider user experience, use of space, and incorporate a cohesive visual theme that aligns with the brand's identity. Utilize quality materials and lighting to enhance ambiance, ensuring a harmonious blend of practicality and visual appeal.

I believe in organization, I see long of my experience on the service that the lost of organization have been the break of good service about evrything,do things in the last moment can be functional,but if your are not ready,everything will be more busy at the time of the service...this is my vision of service...organization...training... be ready...