How can you build a strong communication industry network?

In the world of electronic consumer products, like smartphones, laptops, and gaming gear, I focus on building connections that matter. Imagine I specialize in supplying top-notch tech solutions for modern enthusiasts. To find potential clients, I use automated tools that help me spot businesses looking for what I offer. While I'm not chasing quantity, a handful of the right connections can do wonders for my goals. For instance, picture automatic search tools helping me identify companies seeking to integrate electronics into larger systems. By teaming up, I can make sure my expertise finds its place, benefiting both my business and the industry's growth.

A great, and fun way to do research on high level contacts is to Google their name, look at their LinkedIn profile - and see if they've guested on any podcast interview. That gives you much more insight into their life, so you can focus your questions on the assumption that you've already done your homework on them. e.g. Instead of saying what do you do? You can instead ask - I heard on this podcast that you were focus on X. I had a specific question on X, the conversation then becomes a lot more interesting for both parties. This is especially key if you're networking above your current level.

As someone who highly values LinkedIn, perfecting your profile demands a skillful approach. It's not a task to be rushed within a fixed timeframe; rather, it's a continual growth process. While not every outreach will yield a response, even that single response out of a hundred holds immense value. Achieving a polished LinkedIn presence demands dedication and time; it's not as effortless as it may seem. A positive mindset throughout this journey is paramount, helping you stay motivated. Remember, the communications industry holds substantial significance in today's culture. Hence, adopting roles of both a self-marketer and a PR specialist is essential to secure your desired role.

There's different ways you can initiate follow up. Personally, I'm not a big fan of having a robust follow up system with everyone you want to talk to. It takes a lot of time and unsustainable over long periods of time. I'm a much bigger fan of "touchpoints". For me, that would be sending a video message on their birthday, sending them a small voice note when they post a milestone about them on social media. You should only get on formal Zoom calls with the 10% of people you interact with that you really gel with. Only for those people, make the effort to have a recurring Zoom call or phone call with.

One hint to build a strong communication industry network is to actively participate in industry events and conferences. Attend relevant seminars, workshops, and trade shows where professionals from the communication industry gather. This allows you to meet and connect with like-minded individuals, experts, and potential clients or employers. Additionally, engage in networking activities at these events such as joining panel discussions, asking insightful questions, and following up with contacts after the event. Building relationships in person can be invaluable for strengthening your communication industry network.

There's 3 strategic ways to add value to your network (that is both practical and effective). 1. Introduce them to the best people in your network. If you want introductions, you need to FIRST provide them to other people. 2. Have a 30-45 minute call with someone in your network every year to understand their goals. I call this the Goals Call. I'll spend 30-45 minutes with a top member of my network to understand their top 3 goals for the year and WHY it matters to them so I can help them. 3. Send them thank you video messages. I do this on their birthdays. Goes a long way to add value.

Remember: This is a dialogue, not a monologue Keep your connections up to date and foster communication with them. For example, on a personal level, you can send at least "happy birthday" wishes to your contacts. On a professional level, you can comment on their posts and engage with them in discussions. You don't have to do it often or randomly, but rather to provide value.