Here's how you can stand out from competitors in the theatrical production business.

When writing new productions, I focus on things that are align with my experience and values. Your experience will always be the best place to tell unique stories because it is authentically yours.

For original works, it's so important to help an audience understand what the story is about with each piece of content. Communicating premise, tone of voice, and genre through copy, visuals, and content is crucial! Plus, with behind the scenes content and interviews, allow audiences to get to know the artists behind the work. This all builds a deeper connection with the production and drives sales.

Marketing works best when people feel connected to something. A show, a shoe, a song, things that don’t start with an S. Creating buzz and magnetizing audiences (potential customers) is easier said than done. Real people believe and listen to other real people, more than influencers or celebrities paid to sell a product. Authenticity is the fulcrum of effective marketing. Giving someone a voice matters because therein lies an undeniable authenticity of real people saying real things. The last amazing restaurant I went to was through a friend’s passionate recommendation. Same with theater, movies, shoes & anything. Give real people a voice and watch the magic happen.

Giving someone a voice changes everything. That invisible transformation from transactional ticket-buyer to passionate evangelist is the apex victory of any theater company or venue. That person who just laughed and cried and felt their heart outside their body during a memorable theater performance – that’s pure magic. Now what? Give that audience member a voice to share what resonated with them most – and that authenticity, that excitement, that genuine emotion and connection to an experience is the best audience engagement imaginable.

“Embrace” means to willingly and enthusiastically hold or accept something. Embracing new technology and “going beyond” in marketing demands innovation and risk-taking. Most companies are risk-averse, consequently repeating their same efforts and expecting more but getting the same. Einstein was it you that said “insanity is doing the same thing over and over again and expecting different results”? You were right (about many things). It’s 2024, technology is mind-blowingly impressive with what we can do on this planet. Being cutting edge is easily attainable if the desire is there to innovate. Reach out and embrace something new - you’ll be happily surprised and so will your audiences.

Networking is essential in any industry and especially true for those of us engaging in a professional social network such as LinkedIn. The human condition establishes itself as one requiring connections and, this, we constantly crave connections. Many of us rely on these superficial connections in exchange for real world networking and the furthering of our goals and dreams. An insignificant connection here may bring the opportunity for advancement and we must foster these connections within our networks. Treat each connection with respect and try to support your network. You may just find these connections serve your desires and dreams the same way your networking supports the goals and dreams of others. LinkedIn is a social network.