Here's how you can overcome common challenges in conflict resolution within the field of Creative Strategy.

We should always remember the main principles of conflict resolution that work not just in life but in business as well: communication and active listening! These two always help in my business and private life. We should also create a collaborative environment by encouraging our team members to share ideas, discuss, and compromise.

Being a key part of a creative team, I always experience this first hand, the conflicts, the clash of ideas and 9f course the underlying desire for our various individual ideas to thrive This is very natural because as creative people, we tend to see things differently with a lot of conviction One of the ways we have been able to keep the peace is to allow everyone present their ideas, that way we make sure everyone 8d included and heard, then we talk about the big picture, which is the goal we are trying to achieve Then we try to declutter and form a strategy with the ideas that aligns with the goal directly and for the other ideas we can always keep as alternative, I mean, a backup will always be needed

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It's important to remain active while you're listening. I find breaking out into a brisk jog or a spot of mid-meeting shadowboxing is more than enough to demonstrate you're an active listener.

I find the best way to communicate your point is to deliver it in several different languages – both spoken and signed – so nobody in the room will be mistaken. The downside to this approach is that meetings can last up to three times longer, however, it's a necessary evil in the pursuit of absolute clarity.

For instance, when Publicis Groupe Hong Kong faced internal conflicts during the development of a major campaign for McDonald's, they implemented regular brainstorming sessions that encouraged team members to voice their opinions and concerns openly. This inclusive approach helped address misunderstandings and align everyone on the campaign's objectives. Similarly, BBDO India successfully resolved creative disagreements by establishing a clear conflict resolution framework, which included mediation by senior leaders and structured feedback sessions.

While defensive play is important, you can't win games without goals. One surefire way to start finding the back of the net more often is to ensure that you and your teammates only attempt high xG chances – limiting shots taken from distance or tight angles. Studying is also important. I like to watch clips of strikers like Timo Werner, Dominic Calvert-Lewin or Darwin Nunez, and after making sense of their respective approaches, I try to do the exact opposite.

Always seek meditation. I meditate during every meeting and you should too. Especially when so and so from strategy keeps going on about the percentage of mothers in LATAM that 'slightly prefer' wholemeal bread to its white counterpart. That's when I like to close my eyes, my laptop screen, and the 110-page briefing deck, then count back from 100. 99. 98...