Here's how you can convey your ideas and expertise through written communication in Thought Leadership.

A very important aspect of writing anything is addressing the agenda to the right audience. That comes through only when you target the right audience. It's important to take a few things into consideration like, whether the target audience can relate to the topic, whether they can draw parallels and if it is useful to them in any level, be it personal or professional.

Crafting the message plays a big part in the overall presentation of the whole idea. If the portrayal of the message is clear and to the point, it would keep the reader engaged and would create that sense of connection to the overall idea. If the portrayal of the message is all over the place, it would be hard for the reader to join the dots and create a sense of connection. A good way to create that connection is to use simple, easy to understand language and examples for a reader to relate the thought to a real-life situation.

One can have a strong thought to put forward however, if the individual isn't sure of their own self and cannot establish a sense of command by portraying their true self, a reader wouldn't be able to draw a connection. When you identify the right audience and craft a clear and concise message, it's important to deliver it in an authentic and unparalleled tone. This would go a long way into fostering a sense of respect from the audience because of the sense of value that your authenticity brings to the table.

Leadership is always expected to give their ideas in written format to steer clear of miscommunication. But for effective writing, structure is inevitable. Doing more research on the idea and thoughts gives more clarity on what one wants to say. Once the author knows what exactly to say in writing, they should start thinking about the structure: Introduction, ‘why’ they decided to write on the particular subject, what is the subject and how it got so much attention, etc.

As thought leaders we need to express ourselves CLEARLY. Clarity in communication is not always easy to achieve. I generally follow the tips below when writing my blogs: ✅ Keep it short and and simple. Simple explanation of a complex concept can be a gamechanger for understanding. ✅ Use analogies and examples to relate new concepts to known ones. It makes it easy for others to get what we are saying. ✅ Minimize acronyms and buzzwords. Your audience may not be familiar with them, and then your message will not be effective. ✅ Don't come across as a know-it-all. We are all in various stages of learning and growth, and it is OK to acknowledge that. Following these tips will definitely make your writing more universally appealing!👌