Engineers and marketers clash over automotive product features. How can you bridge the gap between them?
Dive into the synergy quest! Share your strategies for aligning engineers and marketers in product development.
Engineers and marketers clash over automotive product features. How can you bridge the gap between them?
Dive into the synergy quest! Share your strategies for aligning engineers and marketers in product development.
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First and foremost activities is to conduct a feasibility study of features marketing team is proposing by engineering team. Considering every vehicle platform has its own limitations, engineering team should map features , change content (HW / SW both) , need for new supplier and development , overall BOM cost impact, development time. Post which engineering should out forward the multiple options and let marketing confirm so that both teams would constructively align on the product offerings.
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Establishing a common language between engineers and marketers is essential. Regular cross-departmental workshops and joint project planning sessions can foster mutual understanding. Encourage the use of collaborative tools and create intermediary roles, such as technical product managers, to translate technical specifications into marketable features. Lastly, ensure both teams are aligned with the overall business objectives to create a unified vision.
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Bridging the gap between engineers and marketers in the development of automotive product features requires a balance between technical feasibility and market demand. Each group has different priorities—engineers focus on product functionality and safety, while marketers aim to meet customer needs and drive sales. To bring both perspectives together, here’s how you can approach the situation: 1. Establish Clear Objectives 2. Translate Technical Jargon 3. Foster Cross-Functional Collaboration 4. Leverage Data to Bridge the Gap 5. Prioritize Features Based on Value 6. Encourage Flexibility and Compromise 7. Balance Innovation with Market Needs 8. Use Prototypes and Demos
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Bridging the gap between engineers and marketers over automotive product features starts with understanding their unique perspectives. Engineers focus on technical feasibility, while marketers emphasize customer appeal. Create a platform for both teams to collaborate and exchange ideas, ensuring alignment on customer needs and product capabilities. Facilitate regular meetings where engineers explain the technology, and marketers provide market insights. Use data to highlight how both perspectives contribute to the product’s success. Encourage a solution-oriented mindset, where innovation stems from balancing creativity with practicality, ultimately building a product that excites customers and meets technical standards. #ProductDevelopment
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