Selling social is not difficult in 2024. But I would first sell them the idea of Media Mix. There is no one media to rule them all. Each has their strengths and weakness based on the target audience we are trying to reach. My view is that any client (traditional or not) needs a good media mix. Don't depend on Traditional Media (TV, Radio, Newspapers) alone, get into Digital, then Social etc...

Highlight social media's massive audience reach, real-time engagement abd cost - effective targeting. Emphasize it's data-driven insights, creative flexibility and ability to amplify to traditional campaigns, ensuring relecance in an evolving digital landscape.

📢 Selling Social Media to Traditional Clients Traditional clients may need a nudge towards social media. Here's how to win them over: ✅ Data is King: Showcase compelling data and case studies that highlight the effectiveness of social media campaigns. ✅ ROI Focus: Emphasize the cost-efficiency and higher return on investment (ROI) that social media can offer compared to traditional methods. ✅ Reach and Engagement: Demonstrate how social media can connect with broader and more targeted audiences, increasing brand visibility and engagement. ✅ Tailored Strategies: Present customized social media strategies that align with their specific business goals and target audience.

Dealing with a traditional advertising client is always interesting and fun. If I see they are reluctant to use social media platforms to advertise their product/service, I ask them how do they make decisions on their personal purchases: Christmas, weddings, birthdays, anniversaries etc. Or, I mention a viral moment I saw on one social media app or another... Making the client comfortable talking about that is essential in getting him to trust the potential of digital platforms. After that, I bring in the numbers, showing the benefit and the cost efficiency of using social media campaigns. Nobody wants to lose money on pointless advertising campaigns.

Convincing traditional clients to embrace social media trends requires data-backed insights. In the Asia-Pacific market, social media adoption has skyrocketed: in 2023, Asia had over 2.8 billion social media users (Statista). Take Nike, for example: they successfully integrated social platforms to engage with younger audiences, increasing online sales by 30% in APAC. Another success is Australian FMCG brand, "Lion", which grew brand engagement by 40% via Instagram campaigns. Show results, emphasize targeted reach, and demonstrate how trends boost ROI to make your case.

!!>> 𝗧𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗶𝘀 𝗴𝗿𝗲𝗮𝘁, 𝗯𝘂𝘁 𝗶𝘁’𝘀 𝗻𝗼𝘁 𝗲𝗻𝗼𝘂𝗴𝗵 𝗮𝗻𝘆𝗺𝗼𝗿𝗲. <<!! - Social media trends aren’t just "trendy"—they’re 𝘄𝗵𝗲𝗿𝗲 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝘀𝗽𝗲𝗻𝗱𝘀 𝘁𝗵𝗲𝗶𝗿 𝘁𝗶𝗺𝗲. - Show them the numbers: social media ads have 𝗵𝗶𝗴𝗵𝗲𝗿 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗿𝗮𝘁𝗲𝘀 𝗮𝗻𝗱 𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 𝗽𝗿𝗲𝗰𝗶𝘀𝗶𝗼𝗻. - Explain that 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀 𝘁𝗿𝘂𝘀𝘁 𝗼𝗿𝗴𝗮𝗻𝗶𝗰 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 more than ads, and 𝘁𝗿𝗲𝗻𝗱𝗶𝗻𝗴 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗶𝘀 𝗮 𝘄𝗮𝘆 𝘁𝗼 𝘁𝗮𝗽 𝗶𝗻𝘁𝗼 𝘁𝗵𝗮𝘁 𝘁𝗿𝘂𝘀𝘁. - Present it as a 𝘀𝘂𝗽𝗽𝗹𝗲𝗺𝗲𝗻𝘁 𝘁𝗼 𝘁𝗵𝗲𝗶𝗿 𝗲𝘅𝗶𝘀𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆, not a replacement. <!> It's about expanding reach, not abandoning the old ways. <!>

By connecting social media trends to their business goals, you can build trust and open the door to new opportunities for their brand. - Position social media as a complement, not a replacement, to their traditional advertising strategy, creating an integrated approach that amplifies reach. - Highlight how social media trends allow for innovative, real-time, and adaptable messaging that traditional platforms cannot achieve as quickly. -Suggest starting with a small-scale campaign to test the waters, providing a low-risk way for them to see the benefits firsthand.

To sell social media trends – ✔️ Highlight how platforms like Insta, FB, LinkedIn, and TikTok offer precise audience targeting, real-time engagement, and measurable results. ✔️ Showcase the data on how these platforms outperform traditional channels in reach and cost-effectiveness for key demographics. ✔️ Research and share case studies of brands successfully expanding their audience or boosting sales using social media. ✔️ Showcase the power of trends like influencer marketing, video content, and interactive ads. ✔️ Emphasise that social media complements traditional advertising by enhancing brand visibility and driving user actions in a digital-first world.

To sell a traditional advertising client on social media trends, highlight the shift in consumer behavior, showing how audiences engage with brands on social platforms. Use data and case studies to demonstrate ROI and engagement success. Emphasize social media’s cost-effectiveness through precise targeting, real-time results, and flexibility. Explain that social media trends like influencer marketing and video content can complement traditional methods, enhancing their overall strategy for greater reach and impact.

To sell social media trends to a traditional advertising client, focus on measurable results by sharing data and case studies that highlight successful campaigns. Emphasize cost efficiency, showing how social media often delivers a higher ROI than traditional methods. Showcase the potential for broad and targeted reach, illustrating how platforms like Instagram and TikTok connect with highly specific audiences while driving engagement. Use relatable examples, explain its ability to complement traditional advertising, and propose a pilot campaign to demonstrate tangible benefits.