To make automated CRM emails feel personalized, I focus on relevance, customization, and empathy: ↳ Dynamic Personalization: Use merge tags to insert customer names, purchase history, and key details. ↳ Audience Segmentation: Group customers by behavior or preferences to send targeted, relevant messages. ↳ Contextual References: Mention past interactions, previous purchases, or support tickets to show awareness. ↳ Empathy-Driven Language: Write emails in a warm, conversational tone that feels human, not robotic. ↳ Smart Triggers: Use CRM triggers to send timely emails based on customer actions or milestones. This approach builds stronger connections, increases engagement, and makes automation feel human.

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One time at work, my client was facing a huge challenge—customers weren’t responding to their emails. The content was okayyish, but something felt off. " Then, we decided to take a different approach: we made personalized video messages instead of text-based emails. It's hardwork but hey, the results is what matters, right? Each email included a short, custom video where the team spoke directly to the customer, addressing their specific needs and concerns. The result? Engagement soared.

1. Categorise the audience by the segmenting a section of people we want to target, rather than sending random email. 2. Proactive email marketing by forecasting events based upon user past behavioural data. 3. Personalized Subject line - Create subject line tat targets and resonated with the recipient's interests or recent actions 4. Dynamic content blocks - Include sections in emails that changes based upon customer-specific data 5. Add a real sender name and Signature - Use a real employer or Team name in the sender details and email signature 6. Time emails thoughtfully - Send emails based on recipients' time zone or when they're most likely to engage