Shift the focus to value. Highlight your expertise, results, and unique offerings. Frame your pricing as an investment, not a cost: “My services deliver [specific benefits], which is why the rate reflects the quality.” Stand firm, but offer flexible packages if needed. Confidence earns respect and business.

In the UAE market, a fixed discount rate is often set with retailers after an official meeting. At later stages, several requests or demands are put forth for additional discounts or offers which might not be affordable to the supplier. We have to justify our prices through the product quality, rather than giving in to every demand. We can give substitute offers on different categories of products on a temporary basis or an alternative that proves to be of equal value to them but keeping in mind of the organisation's budget. It's a give and take as openly agreeing to it showcases where we stand professionally and demeans our value in the market among other suppliers. Brand value and trust is key.

When clients ask for discounts, it’s important to assert your worth while maintaining professionalism and confidence in the value you provide. I start by showcasing the tangible results previous clients achieved highlighting the transformations and successes that justify my pricing. I also emphasize that some clients offered to pay double and even triple my fees because they recognize the return on investment and the cost of inaction when it comes to achieving their desired transformation. I politely decline discount requests by affirming the value of my expertise and explaining that my pricing reflects the depth of my skills, experience, and the full access my clients get to my professional network when working with me.

Maintain professionalism and confidence in the value you offer. Communicate Value Clearly: Highlight the outcomes and benefits clients will gain from your services. Emphasize results, expertise, and the unique aspects of your coaching that justify your pricing. Set Boundaries Upfront: Clearly outline your pricing structure in advance, reinforcing that it reflects the quality and value of your service. Position it as an investment in their growth. Offer Flexible Options: Instead of discounts, provide alternatives like shorter sessions, group coaching, or payment plans to meet different budgets without lowering your fees. Stand Firm on Worth: Be consistent. If you frequently reduce fees, clients may undervalue your services.

Well something that I use, always show client the problem that they would be able to solve with your offering. It works 80% of the time. If still someone is not convinced with the tag, always keep options for them to a lesser lean version of the full blown thing at hand and in that it is take it or loose the chance king of thing.

Value Proposition: Highlight unique benefits and success stories. Transparency: Share pricing and package details clearly. Premium Position: Offer coaching as a high-quality service. Boundaries: Set a minimum fee, negotiate on session volume. Investment: Explain coaching as self-investment for future gains. Added Value: Instead of discounts, offer extras like resources. Confidence: Convey your worth assertively. Referral: Provide incentives for referrals, not direct discounts. Empathy: Discuss financial concerns with understanding.

This is difficult as you need to work on your own self worth first and acknowledge your expertise and how you help people. Pricing is hard, because we often don't want to appear 'too expensive' or 'too cheap' but think about what you want to earn, foster and develop self belief then you can confidently stick to your pricing when clients ask.