As a former Executive Assistant, I felt that executives expected me to proactively take problems off their plate and not bother them until it was solved. So, when I started my business, I used this approach with clients. While anticipating needs and working autonomously are important, not being informed of progress along the way can create more anxiety for an executive or client. There is a balance that can be found. Automations and templates are great tools to keep clients informed of progress while not burdening them with too much detail. Getting in sync with clients at the beginning of a project regarding how frequent and in what format updates will be provided ensures that everyone is on the same page and expectations are aligned.

When client updates lag clarity is ALWAYS AND ALWAYS the key. Bad news is better than no news ... We should keep it simple -automate where we can, personalize where it counts & stay ahead of their questions. My experience says timely updates build trust, even when the news isn’t perfect. Imp is to inform early, inform often & watch our client relationships thrive.