The challenge of content deployment balanced with transparency is a big one but ultimately solvable with the "Attention Lens." Use the "Attention Lens" by asking this question: How long would the average person pay attention in this context? A shortest to longest list of average attention span context presentations might be: social media post, email message, mailed appeal, phone call, gala presentation, board update. If you are sharing a "board update's worth" of information in your social media post in order to "be transparent," you will lose the average person's attention. Instead, consider having a graduated message that is truthful at each level but fits the "Attention Lens" that you wear in that context.

Here’s how I maintain a balance, especially within the context of Singapore: 1. Segment Information Based on Audience - Different donors have varying preferences for detail. 2. Use Impact-Driven Storytelling - Focus on human-centered stories that illustrate the tangible impact of their contributions. 3. Summarize Key Information and Offer Deep Dives - Provide a concise summary focusing on key accomplishments, challenges, and use of funds. And offer links to detailed reports 4. Visualize Data for Clarity - Using infographics or charts to represent how donations are spent or the progress of various projects can simplify complex data. 5. Regular but Balanced Communication - Maintaining a regular cadence of communication.

I'm a fan of data when it comes to communication. We are proud of the fact that we have twice the open rates within our communication methods over what the average Nonprofit reports. We are able to achieve this through clear, concise, no bones updates with minimal fluff. We don't place graphs, pie charts, or multiple pictures in our messaging, we imbed really short videos that are well crafted and speak directly to the message we are sending. It also personalizes the messaging. It has led to us monetizing our YouTube channel, reaching more people, and keeping donors active longer with less than average losses. As we grow, we will use more data to analyze our effectiveness and ensure we are giving valuable updates to our supporters.

Provide high level "digestible" information to them. Use charts, graphs and pictures as needed, to quickly and easily communicate information to them.

To maintain transparency without overwhelming donors, I’d focus on sharing the most important updates that reflect impact, progress, and use of funds. It’s about being clear and concise while making the information engaging. Offering donors the option to dive deeper if they want more details can also help, giving them control over how much they receive without feeling bombarded.