You're striving for top-notch SEO results. How do you juggle fresh content and consistency effectively?
To stay on top of SEO, blend new ideas with reliable posting. Here's your strategy:
How do you balance freshness with consistency in your content strategy?
You're striving for top-notch SEO results. How do you juggle fresh content and consistency effectively?
To stay on top of SEO, blend new ideas with reliable posting. Here's your strategy:
How do you balance freshness with consistency in your content strategy?
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Juggling fresh content with consistent output is a tightrope walk, but a well-planned content calendar is my lifeline, mapping out publishing schedules and ensuring a steady flow. I breathe new life into older content by repurposing it into different formats, like transforming blog posts into infographics or videos. Batching content creation allows me to generate fresh ideas in bulk and schedule them for consistent release. Staying updated on industry trends keeps my content fresh and relevant, but I never sacrifice quality for the sake of consistency. Ultimately, I prioritize well-researched, engaging content that provides real value to my audience, keeping them engaged and the search engines happy.
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I’ve found success with my clients using the following method: 40% New Content & 60% Updating Old Content. Updating Old Content: - Update using GSC Google Search Console. - Determine what keywords GSC sees the page ranking for versus what keywords the content was written for. - Updating content may be as simple as rewording or elaborating sections to make any points as clear as possible. An example of this in a how-to article would be: could you do or understand the context if you were a newbie with no experience on the subject? Using the method I described above with Google Search Console, you’ll uncover a range of keywords and keyword phrases that can inspire new content. Keep a log of these ideas for easy reference down the road.
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