Easy. You talk to customers. The biggest mistake that innovators make is that they think that *any* idea they come up with is a product or service that everyone is going to want. Speaking to your customers and future customers first is going to ensure that the market is ready for the innovations you are building.

I'd start with two things ... Identify Core Customer Segments: Start by segmenting feedback based on who provided it—such as different customer demographics, internal stakeholders, and industry experts. Understanding who values which features most will clarify if the feedback varies due to differing needs. and Quantify Product Impact with Data: Use objective data like engagement metrics, conversion rates, or customer retention to see how the product performs in the market. This can help bridge subjective feedback with measurable outcomes, highlighting features that drive the most value.

We can: Validate Early with Real Users: Conduct pilot tests or beta launches with target users to gather feedback on product fit and market needs. Early validation helps avoid investing heavily in features that may not resonate, allowing you to refine the product based on real feedback before scaling. Adopt Agile Methodologies: Use agile practices to break the development process into manageable sprints. This approach enables rapid iterations, keeps quality checks frequent, and allows adjustments based on immediate feedback, keeping the product aligned with both innovation goals and market demands.

We can too: Balance Resource Allocation Between New Ventures and Proven Areas: Allocate resources for breakthrough innovation while maintaining support for reliable revenue streams or core products. This balance mitigates risk by providing a steady base while exploring new opportunities. Focus on MVPs (Minimum Viable Products): Launch with essential features to test market readiness while keeping development lean. Building an MVP lets you respond quickly to feedback and demonstrate value early on, proving product-market fit incrementally.

Trouver cet équilibre est au cœur des transformations stratégiques que j’accompagne. Valider dès les premières étapes avec de vrais utilisateurs assure l’adéquation produit-marché, indispensable pour une croissance durable. En intégrant des méthodologies agiles, nous permettons des itérations rapides, tout en minimisant les risques. L’allocation ciblée des ressources entre innovations et secteurs éprouvés renforce la résilience de l’entreprise et optimise la création de valeur sur le long terme

oday, balancing innovation with readiness is a significant challenge for organizations. In my view, staying prepared is an ongoing effort. Organizations must ensure continuous development so teams can cultivate the skills needed to thrive. This involves fostering an environment where innovation is encouraged and failure is accepted as part of the learning and improvement process. I believe that promoting teams dedicated to continuous innovation, evaluating market trends and needs, enables companies to keep pace with industry changes and respond effectively to evolving demands.

Eu costumo aplicar bastante a metodologia do Design Thinking onde conseguimos idealizar, prototipar, testar e descartar se necessário em uma semana! É um dos métodos mais eficientes para um trabalho focado, consistente e que geralmente da resultados muito positivos.