You're researching keywords for search engine indexing. How do you know which tools to use?

1 Why keyword research matters

Keyword research is a process of discovering, analyzing, and selecting the most relevant and effective keywords for your website. It helps you to understand what your target audience is searching for and how they search for it. Moreover, keyword research enables you to optimize your web pages and content for the keywords that match user intent and business objectives. It also gives you an opportunity to increase your visibility and authority in search engines, as well as attract more organic traffic. Additionally, keyword research allows you to identify gaps and opportunities in your market and create content that fills them. Finally, it helps you monitor your competitors and their keyword strategies.

3 How to use keywords on your website

After you have done your keyword research, you need to use your keywords on your website in a way that helps search engines and users understand what your content is about. To optimize for both search engines and users, you should use your keywords in title tags, meta descriptions, headings, and content. Additionally, use your keywords in URLs, image alt text, and internal links. To further boost visibility and trustworthiness, use anchor text, external links, and social media posts with your keywords. Be sure to use keywords naturally and avoid keyword stuffing or over-optimization. Additionally, use relevant and diverse terms in a user-friendly way to avoid generic or irrelevant terms.

4 How to measure your keyword performance

The final step of keyword research is to measure and monitor how your keywords are performing on your website. You need to track and analyze various metrics and indicators that can show you the impact and results of your keyword strategy, such as rankings, traffic, conversions, and revenue. For example, you can use tools like Google Search Console, SEMrush, or Ahrefs to check your rankings and see how they change over time. Similarly, you can use tools like Google Analytics, SimilarWeb, or Clicky to measure your traffic and see how it varies by keyword, source, device, location, etc. Additionally, you can use tools like Google Analytics, Hotjar, or Crazy Egg to track your conversions and see how they relate to your keywords, content, and user behavior. Finally, you can use tools like Google Analytics, Shopify, or WooCommerce to calculate your revenue and see how it depends on your keywords, traffic, conversions, and other factors.

5 How to improve your keyword research

Keyword research is an ongoing process that requires constant testing, learning, and improvement. To keep up with changes and trends in your niche, audience, and search engines, you must adjust your keyword strategy. To improve your keyword research, use different tools and sources to find new and relevant keywords. Experiment with Google Trends, Answer The Public, Quora, Reddit, etc. Additionally, analyze your competitors’ keyword strategies to find gaps and advantages in your market. Finally, test and optimize your keywords and content regularly using Google Optimize, Optimizely, or Unbounce. You can test various aspects of keywords and content such as length, format, tone, call to action etc. to see what works best for users and goals.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?