Novas tendências são ondas,as como um sufista, observe as bem para saber em qual vai surfar pois nem sempre será a onda ideal para adentrar e certas vezes não estará preparado para ela. Estar preparado é o mínimo esperado para atuar no mercado atual, tomar a decisão que é preciso mais trabalho. Esteja atento, esteja preparado e claro não veja só as ondas do seu mercado, algumas tendência revolucionárias vem de outros lugares! Menção honrosa da Carmed com a Fini.

Mais importante do que estar sempre atualizado e de olho nas tendências, é ouvir o seu cliente. Nem sempre as tendências de mercado atendem às necessidades do seu público cativo. Busque opiniões de atuais clientes para buscar novos clientes com este perfil.

If you can spot trends early, you’ll have the edge in positioning your product in a way that speaks to future needs, not just current ones. Another big one is differentiation: what makes your product stand out from the crowd? It could be a feature, your brand voice, or the user experience. But you’ve gotta keep tweaking and testing; the market moves fast, so staying agile is key.

Stay ahead by monitoring trends, collecting customer feedback, and innovating continuously. With a focus on customer feedback. KNOW what they want and what they don't want. Focus on what sets your product apart. Remember: Positioning isn't just about features—it's about showing that your product solves problems better than competitors.

Here's my view on changing product positioning in line with emerging trends First of all - don't fall into the trap of positioning for technology trends (like Gen AI at the moment). Customers are not interested. How to go about trends then. 1) Always reflect how the trend is impacting how your customers run their business. What was easy last quarter and has now become hard, more challenging, and not good enough anymore. 2) Assess what new problems your ideal customers have to deal with now, or what existing problems have become more valuable & critical to solve 3) Reflect which of those problems you can solve in a way others cannot. Now compare if your current positioning has weakened in respect to this - and decide to adjust or not.

Some ways to stay ahead with your product: - Continuous Research: Track market trends, understand competitors, and listen to customers. - Agile Development: Prioritise features, iterate quickly, and embrace innovation. - Data-Driven Decisions: Use analytics to guide strategy and personalise experiences. - Effective Branding: Communicate your value proposition clearly and consistently. - Adapt and Pivot: Be ready to adjust your approach to changing market conditions. #productpositioning #innovation #datadriven #digitalmarketing #productmarketing