You're navigating a brand rebrand. How can you ensure clients and stakeholders are on board with the changes?
Navigating a brand rebrand successfully involves ensuring that clients and stakeholders understand and support the changes. Here's how you can do it effectively:
What strategies have worked for you in getting buy-in for a rebrand? Share your thoughts.
You're navigating a brand rebrand. How can you ensure clients and stakeholders are on board with the changes?
Navigating a brand rebrand successfully involves ensuring that clients and stakeholders understand and support the changes. Here's how you can do it effectively:
What strategies have worked for you in getting buy-in for a rebrand? Share your thoughts.
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At The Das Media Group, we advise our vendors, partners, and target clients to speak in their own voice of the re-brand to match the new tone of the re-brand. The easiest way to get buy-in is to get your target audiences to speak in the language of the re-brand.
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You know what! Rebranding isn’t just about new colors or logos—it’s about creating alignment and excitement for what’s next. Here’s how we at Sphyx make it happen: 1. Frame the Why: Connect the rebrand to a clear purpose—whether it’s staying ahead of trends or meeting new audience needs. 2. Bring Them Along: Involve stakeholders early. When they feel heard, they’re more likely to support the change. 3. Show, Don’t Say: Share visuals and mockups that help everyone imagine the future brand. A rebrand is more than a design update—it’s a chance to refresh, realign, and inspire. How do you approach rebranding?
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Communicate the rebrand’s purpose early, emphasizing its alignment with shared goals. Organize a meeting with people and listen to their complaints and articulate the same to the individuals. Inform stakeholders about the project status by sharing a clear plan of the work completed with goals to achieve. For instance, save for the previous rebranding of this company, we displayed mock-ups and several client references. The best way to engage clients is to explain to them advantages such as increased recognition or relevance. Updating them in more personalized manners helps avoid confrontations and, therefore, guaranteed smoothness of transitions.
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To ensure clients and stakeholders are on board with a brand rebrand, communication and collaboration are key. At Pixxis, we start by framing the "why" behind the rebrand—linking it to clear goals like staying competitive or addressing audience shifts. Involve stakeholders early through workshops or feedback sessions to align on the vision. Regularly share progress with visual drafts and storytelling to help them see the transformation's value. This approach fosters alignment, reduces resistance, and builds excitement for the rebrand’s launch.
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Navigating a brand rebrand involves transparently communicating the 'why' behind the changes, involving key stakeholders in the process, and providing clear guidelines and resources to facilitate a seamless transition.
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When navigating a brand rebrand, the key to getting client and stakeholder buy-in is clear, transparent communication. At Pixxis, we emphasize involving key stakeholders early, outlining the reasons behind the rebrand, and showing how it aligns with long-term business goals. A collaborative approach ensures everyone understands and embraces the changes. Share early mock-ups or prototypes to visualize the transformation and gather feedback. The goal is to make stakeholders feel part of the journey, reinforcing trust in the process and the vision behind the rebrand.
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To get clients and stakeholders on board with a rebrand, communicate the vision clearly and involve them in the process through feedback sessions. In my experience as a brand designer, collaboration builds trust and ownership, making everyone more likely to support the changes.
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To get clients and stakeholders on board with a rebrand, start by explaining the why—whether it's to stay relevant or just to escape that old logo's embarrassing past. Involve them early through brainstorming sessions and feedback loops, so they feel like part of the cool kids' club. Show off mockups and prototypes—because "trust us, it’ll look great" doesn’t cut it. Keep the updates flowing like a Netflix series—nobody likes being left in the dark. When the rebrand launches, throw a little party (even if it's virtual)—celebrate how this new direction will rock the future. And remember, don’t rush it; give everyone time to warm up to the new look without leaving the old one in the dust.
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To ensure clients and stakeholders are on board with the rebrand, I'd prioritize **transparency and communication**. This involves sharing the reasoning behind the rebrand, the benefits it will bring, and the expected outcomes. I'd also **engage stakeholders early and often**, soliciting their feedback and input throughout the process. This would help build trust and a sense of ownership. Additionally, I'd **develop a clear change management plan**, outlining the key milestones, timelines, and support needed to ensure a smooth transition. By keeping stakeholders informed and involved, we'd minimize disruption and maximize buy-in for the new brand direction.
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It’s all about keeping the lines of communication open and making everyone feel involved. Start by explaining why you’re rebranding—what’s the story behind it? For example, when Old Spice decided to shake things up, they made sure everyone knew they were targeting a younger crowd with fresh, fun campaigns. Then, get your stakeholders involved! Use surveys or casual focus groups to gather their thoughts. This way, they feel like they’re part of the journey rather than just being told what’s happening. And don’t forget to keep everyone updated throughout the process—share progress and tackle any concerns head-on. By doing this, you’ll turn potential skeptics into enthusiastic supporters, making the whole transition smoother and more exciting!
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