You're managing stewardship for high-profile donors. How can you avoid seeming insincere?
When managing stewardship for high-profile donors, authenticity is key to ensuring your interactions don't come off as insincere. Here's how to keep it real:
What strategies have you found effective in managing donor relationships?
You're managing stewardship for high-profile donors. How can you avoid seeming insincere?
When managing stewardship for high-profile donors, authenticity is key to ensuring your interactions don't come off as insincere. Here's how to keep it real:
What strategies have you found effective in managing donor relationships?
-
Focus on the following 5 key practices: (1) Personalize Your Communication: Tailor your messages to reflect the donor’s interests, past contributions, and involvement with your organization. Mention specific projects or outcomes their donations have supported. (2) Show Genuine Gratitude: Express sincere thanks promptly after receiving a donation. Handwritten notes or personal phone calls can make a significant impact. (3) Provide Regular Updates: (4) Engage Beyond Donations: Involve donors in your organization’s activities. Invite them to events, offer volunteer opportunities, or ask for their input on new initiatives. (5) Be Consistent and Transparent: -30-
-
1. Connect with donors personally by referencing their interests and what you can do to align with their passion 2. Quantify their donations with impact - eg: Your donation able to help 100 families with sanitised water. 3. Engage in the conversation and understand their priorities, listen to their motivations 4. Invite them to special events and program set-up 5. Personalise your thank you message to them, especially if it will touch their heart if you write it genuinely from how you feel.
Rate this article
More relevant reading
-
Volunteer ManagementHow can you create an urgent call to action in your VM slides?
-
Nonprofit ManagementHere's how you can effectively convey your non-profit organization's mission and values to stakeholders.
-
FundraisingHow can you use metaphors and similes to make your fundraising stories more vivid?
-
Non-profit VolunteeringHow do you measure the impact of your non-profit volunteering on your resume and career goals?