In today's rapidly evolving healthcare landscape, leveraging analytics for forecasting medical device demand is not just beneficial—it's essential. By harnessing data from various sources, including market trends, patient demographics, and clinician feedback, companies can gain actionable insights that drive strategic decision-making. Furthermore, predictive analytics can help identify emerging needs, allowing for timely product launches that align with market demands. As we move forward, organizations that effectively integrate data analytics into their sales strategies will not only enhance their competitive edge but also improve patient outcomes through better-targeted solutions.

In my experience 1st - strong presentation, promotion 2nd - creating demand 3rd - Compared to others Unique 4th - Price 5th - Offers 6th - Availability

I would like to share some insights from working in emerging markets. Demand in these regions is influenced by a broader range of factors compared to developed markets, with policy changes playing a significant role. Key policies include pricing regulations, reimbursement frameworks, and trade protection measures. It’s essential to account for these dynamic elements in addition to conventional data, both historical and newly published. Conducting interviews with clinical opinion leaders and frontline business executives can provide valuable insights into policy trends. Trade protection forecasts should be informed by economic events and the broader macroeconomic environment.

Have a meeting with the biggest user to gain intelligence on when, where and on whom do they use this type of device. From there check usage of current competitors to gain an understanding of what motivates the sale of their products. Also study historical trends. Use all this to train sales teams as the same time create an advocate to help with the training and promotion via sales meetings with HCP’s