You're at an industry event with a disinterested client. How can you ignite a professional connection?

Finding a point of commonality with an uninterested client at an industry event can spark a professional conversation. Seek for commonalities in their experiences or objectives, and begin by paying attention to their interests and worries. Find subjects that interest you both by asking open-ended inquiries about difficulties, developments in the sector, or personal hobbies. Connect these ideas to your personal experiences in order to establish a connection and show empathy. You can turn a dull chat into a meaningful and fruitful exchange by concentrating on your shared interests and genuinely expressing interest in their viewpoint. This will strengthen your professional relationship.

Em um evento do setor, lidar com um cliente desinteressado pode ser desafiador, mas encontrar pontos em comum pode acender uma conexão profissional. No Brasil, é comum que as pessoas troquem mais informações de âmbito pessoal e gostem de se relacionar com quem compartilha ideias semelhantes. Comece explorando interesses compartilhados, seja sobre tendências do setor, experiências pessoais ou hobbies. Mostrar genuíno interesse pelo que ele diz, mesmo em assuntos que fujam do contexto profissional, pode abrir portas para uma conversa mais engajada.

The classic SALES PITCH doesn't exist in TECH INDUSTRY, you can't be Mr.Closer in TECH because most of it is non-proprietary in nature. So the CLIENT / INVESTOR is only interested in a person whom they can RELATE TO and they are not expecting a PERFECT TECH person. This change in perspective will help you find the COMMONALITY and help them relate to you.

When dealing with a disinterested client, start by identifying shared interests to spark a more engaging conversation. Pay close attention to any personal comments they make, such as hobbies, recent trips, or challenges. Use these insights to connect on a personal level, showing genuine empathy and interest. This approach helps build rapport and move beyond a purely transactional relationship.

To boost engagement, ask open-ended questions that prompt your client to discuss themselves or their business in detail. Unlike yes-or-no questions, these require more thought and provide valuable insights into their needs and interests. Pay attention to their responses to tailor your conversation and demonstrate genuine interest in their unique perspective. This approach helps build a stronger professional relationship

Open-ended questions DIRECTLY contradict the art of SELLING and focus on building the INTANGIBLE thing called relationship. In most cases, DIRECT SELLING is always avoided due to the lack of reason for the CLIENT to stay or return. Hence understanding the INVESTOR's needs and thoughts goes a long way in building the INTANGIBLE that'll MAKE THEM STAY! This can be done no better than in your FIRST CONVERSATION by asking a series of open-ended questions.

Engaging a disinterested client can be achieved by sharing relevant industry trends or innovative ideas. By providing valuable information that addresses their specific challenges, you establish yourself as a knowledgeable and supportive resource. Present your insights clearly and directly, demonstrating your expertise and commitment to their success. This approach can encourage clients to reconnect with you on a professional level

FOLLOWING-UP makes you a TRUSTED ADVISOR and when doing this continuously you have become a STAND-OUT from the temporary connections. Building a GENUINE relationship not only helps you build SALES but also serves as an agent of purpose to what you do and why you do it.