You're not getting the sales you want from your E-Commerce site. What's the first thing you should do?

The first thing to do is to look at your site and understand the typical visitor journey. On what pages are they leaving the site? After how long do they leave the site? What do cart abandonment and conversion look like? Once you've looked at the site itself, there will most likely be a long to-do list of improvements needed to make to the site. Now, try to make these improvements yourself before looking for outside help. Most eCom sites have a very intuitive builder and editor. And they also have some complex functionalities that can be mastered as well. Now, once you feel like the site's been optimized - you can start focusing on TOFU action.

Conduct a thorough analysis of your e-commerce site and its performance metrics. Look into factors such as website traffic, conversion rates, bounce rates, and average order value. Identify any potential bottlenecks or areas of improvement in the user journey, checkout process, product pages, or marketing strategies. By pinpointing specific issues, you can develop targeted solutions to optimize your site for better sales performance.

To address low sales on the E-commerce site, prioritize optimizing product listings. Refine titles, descriptions, and images, incorporating relevant keywords and highlighting unique selling points. Monitor performance metrics for iterative improvements, ensuring listings resonate with customers and maximize sales potential.

Obter feedbacks de clientes nem sempre é uma solução válida, visto que, uma loja que não vende, não tem clientes para consultar, essa opção só é válida quando você tem algumas vendas e tenta através delas procurar pontos de melhorias.

Viele Ansätze berichten von digitalen Möglichkeiten ein Feedback zu erfahren. Die einfachste und effektivste Methode ist jedoch Analog. Denn jede E-Commerce Webseite bekommt täglich auch klassische Telefonanrufe. Und genau zu dem Zeitpunkt kann man den Anrufer nach Kritik zur Handhabung der Webseite oder des Onlineshops fragen! Diese Antworten sind hilfreich, da die Person am Ende der Leitung ja direkt live berichten kann.

While this might seem counterintuitive, as businesses typically guard their strategies, this method can lead to valuable, unexpected insights. It's based on the premise that both parties can benefit from constructive criticism to improve their offerings. This approach requires careful diplomacy and mutual respect but can lead to breakthrough improvements and even foster a healthier competitive environment.

Obter feedbacks de concorrentes é válido, visto que seguir os maiores é um bom direcionamento, mas lembre-se, que ao seguir quem já está la na frente, fará você chegar apenas no mesmo lugar por onde alguém já passou, vai ser mais do mesmo no fim das contas.

Ich sehe diesen Punkt differenziert. Die Mitbewerber müssen ja nicht zwangläufig alles besser machen. Oft ist man ohnehin nicht 100% vergleichbar. Daher würde ich nicht zu viel Zeit hierin investieren.

In my experience, the first thing to do is to delve into the analytics to understand user behavior and identify potential bottlenecks. Analyzing metrics such as bounce rate, conversion rate, and site traffic sources can provide valuable insights into where visitors may be dropping off or encountering obstacles in the purchasing process. Additionally, examining data on product performance, such as views, add-to-cart rates, and abandonment rates, can highlight which items are resonating with customers and which may need optimization or promotion.

Analista os próprios feedbacks é estranho, acredito que contratar um profissional que entenda do negócio e pedir a ele para avaliar os seus resultados seja muito mais rápido e eficaz.

Testar o próprio site é eficaz e além disso "necessário", se o seu site não é compatível com todos os dispositivos dos quais seu cliente pode acessar e/ou não entrega uma boa velocidade de navegação seu cliente não fará questão de navegar pela sua loja virtual. Focar na experiência do cliente é a chave pra muita coisa dar certo.

The first thing you should do is to conduct a thorough analysis to identify potential issues and areas for improvement. This analysis should include reviewing key metrics such as website traffic, conversion rates, bounce rates, and average order value. Additionally, gather feedback from customers through surveys, reviews, and direct communication channels to understand their experiences and pain points. Once you have a clear understanding of the factors contributing to low sales, you can develop a targeted strategy to address them and optimize your e-commerce site for better performance.

Audit>>>Optimization You get to understand where the issue is, and that's why you audit the entire data systems. Once you understand which area need some potential fixes, you do optimizations in there.

Considere verificar alguns pontos muito importantes como o cadastro dos produtos, imagens do seu site, banners, etc... Verifique se o cliente ao entrar na sua loja virtual ele está sendo impactado pelas melhores ofertas e/ou novidades que você têm a oferecer. As vezes você está usando a comunicação errada para o cliente certo.

Wenn die eigene ecommerce-website nicht performt, ist es an der Zeit Spezialisten mit ins Boot zu nehmen. Wir (POWERGAP) als Anbieter eines Onlineshops mit Warenwirtschaft werden z.B. von neuen Interessenten angerufen und beraten in dem Moment bereits aus dem Fundus der vielen Erfahrungen anderer Onlineshopbetreiber. Was ich damit sagen möchte ist: Hat ein Onlineshopbetreiber z.B. ein Shopware System könnte er POWERGAP (oder eines der anderen Systeme) anrufen um auf diese Weise an Tipps zu kommen, was bei ihm nicht performt!