One can follow this 1) Understand the Concerns - Begin by listening to the marketing team's specific concerns about the system updates. Are they worried about downtime, disruptions to campaigns? 2. Explain how the system updates will directly benefit marketing efforts, such as improved performance, better data analytics, enhanced security, or smoother integration with other tools. 3. Involve the marketing team early in the planning process. Ask for feedback on the updates. Provide a Pilot or Test Run 4. Address Concerns about Downtime or Disruptions. Assure them that the updates will be rolled out with minimal disruption to their operations. Share a detailed timeline Provide Clear Communication - Regularly communicate progress

Dealing with resistance from Marketing on system updates can be tricky, but it’s definitely manageable. Here are some strategies: Understand Their Concerns: Listen actively to what Marketing's worries are. It could be related to timing, impact on campaigns, or unfamiliarity with the new system. Align Goals: Show how the updates align with Marketing’s objectives. For example, highlight how a more efficient system can lead to better campaign performance or data insights. Provide Benefits: Explain the specific advantages of the update for Marketing. Are there new features that can streamline their processes or tools that can enhance their reach? Offer Training and Support:

Here are some strategies to overcome it effectively: Empathize with Concerns: Understand their perspective and address specific issues. Present Data-Backed Benefits: Show how updates will improve marketing efforts. Facilitate Hands-On Demos: Offer training to ease the transition and boost confidence. By addressing their concerns and demonstrating the benefits, you can foster collaboration and support for the updates.