To convey the urgency of network issues to non-technical stakeholders: Use relatable analogies: Compare the network to everyday systems, like a car needing fuel, to illustrate the issue. Focus on impact: Explain how the problem affects business operations, customer service, and revenue. Quantify the risk: Highlight potential data loss, downtime, or security risks in terms of financial costs or delays. Set a timeline: Emphasize how immediate action can prevent long-term disruptions. Keep it simple: Avoid jargon, and use clear, concise language. Framing the problem in terms of business outcomes will make the urgency more understandable.

In order to get people on your side, you need their "buy in", which you can only get if they understand your position, and how it benefits them, or the direct risk associated with maintaining the status quo. I have found that the best way to do this is to find an example of a similar company that suffered real world consequences due to their failure to act. You won't have to look far, there are ALWAYS numerous examples. Many organizations do not follow best practices. Pick one that was in the news recently for the wrong reasons. You can, and should, also appeal to ego and pride. "Less structured and disciplined companies have failed to do this and suffered the consequences. We're better than that." Always approach it a-symmetrically