Misinformation is the root cause of any crisis. The first step is to filter and trace the origin and reason behind it. Engage in active listening, giving everyone involved your full attention without interrupting or questioning. Address any doubts or concerns promptly and thoroughly. Follow up closely, document the issues, and score the situation. If necessary, provide examples and be as frank and direct as possible.

Rumor and misinformation travel faster than the truth, so you need to move quickly to share facts and take control of the narrative. Otherwise you end up in a defensive posture and may never regain the story. Counter rumor with fact that is validated and transparent.

Ouvindo as necessidades dos dois lados, repassar as informações para ambos e encontrar uma forma de comunicação que seja entendida pelos interessados.

Una vez abordada la crisis hay que establecer una política que garantice la transparencia. No se trata de informar de todo a todos, sino de compartir con los grupos de interés la información que es relevante para ellos. Con este fin se debe realizar un análisis de materialidad. La transparencia es una actitud que debe permear a toda la organización, hasta el punto de que llegue a formar parte de la cultura corporativa.

To address misinformation, start by identifying its source and assessing its impact. Proactively engage key stakeholders with clear, accurate information tailored to their concerns. Develop a unified message and share it across multiple platforms, including emails, social media, and meetings, ensuring consistency. Empower internal teams with accurate details and talking points to reinforce clarity. Create opportunities for two-way communication, such as live Q&A sessions or feedback channels, to address concerns directly. Use visuals or data-driven content to simplify complex details. Continuously monitor misinformation trends, provide regular updates, and reinforce key messages to rebuild trust effectively.

Face à une crise de désinformation, il est primordial de maintenir une approche rationnelle et mesurée afin de rétablir la confiance avec les parties prenantes. Dans un premier temps, il est essentiel de comprendre et d'évaluer sereinement la situation en déterminant l'origine de la désinformation, son mode de diffusion, son influence sur les parties prenantes, les perceptions et la réputation. Sur la base de cette analyse, nous pourrons identifier les informations nécessitant une réaction immédiate et élaborer une stratégie de communication appropriée.

When facing a misinformation crisis, the first step is to act quickly to guarantee accurate information is shared with stakeholders as soon as possible. I’d focus on transparency, providing clear, consistent updates through multiple channels to avoid confusion. It's also important to engage with stakeholders directly, listening to their concerns and correcting misinformation with empathy and facts. Finally, regularly monitoring the situation and being open to ongoing dialogue helps build trust and keeps everyone on the same page.

To address a misinformation crisis with stakeholders: 1. Acknowledge the Issue: Quickly acknowledge the misinformation and commit to transparency. 2. Clarify Facts: Share verified information through a formal statement or meeting to correct inaccuracies. 3. Centralize Communication: Use a single, trusted channel to distribute updates and reduce confusion. 4. Engage Proactively: Be available for questions and maintain open, respectful dialogue to rebuild trust.