Challenges can be different for the market one is operating in, I will share highlights related to the PK market! We often face such challenges over here and the strategies we use are below: Session with drivers: - To walk them through the process/tech - Listen to the concerns they have and help answer those effectively - Explain the benefits - Make them understand the perks Monitory benefits: - We usually tie the subsidies with tech adoption Onground Support: - Help them by providing hands-on experience while using the tech Feedback: - We listen to the drivers and do take their feedback seriously

Find out the real reason of reluctance. Perhaps they're worried about privacy or the potential for increased workload if they are "too efficient"? When faced with driver resistance to new route planning software, you need to understand their concerns. It's important to emphasize how this technology can help reducing fuel consumption and improving customer satisfaction as an example. By complying with route optimization requirements, drivers can contribute to the success of the company since there are customers that demand the implementation of such technologies to work with the company.