Ensure accessibility by auditing your distribution channels for barriers, such as poor mobile compatibility or lack of alternative formats. Some of these features include closed captions, the transcripts, and the high contrast image feature. You need to seek feedback regarding usability from diverse users. When starting a campaign I added captions for all video content, increasing reaction by 20%. Accessibility should then be made a team goal and even educate members on how it could be accomplished most effectively with parameters put in place to measure achievement.

Para enfrentar problemas de acessibilidade no seu plano de distribuição de conteúdo de forma eficaz, é essencial implementar práticas inclusivas desde o início. Certifique-se de que todos os materiais digitais estejam compatíveis com padrões de acessibilidade, como o WCAG (Web Content Accessibility Guidelines). Use descrições alternativas (alt text) para imagens, legendas para vídeos e formate o texto de maneira que seja legível por leitores de tela. Teste seu conteúdo com ferramentas de acessibilidade e envolva usuários com deficiência no processo de feedback para identificar e corrigir possíveis barreiras. Com essas práticas, você garante que seu conteúdo seja acessível a todos os públicos.

- Review and follow accessibility guidelines (e.g., WCAG) to ensure content is accessible to all users. - Use clear, simple language and avoid jargon to improve readability. - Add alt text for all images and ensure videos have captions or transcripts. - Ensure your website and content are mobile-friendly and easy to navigate. - Regularly test your content with accessibility tools and real users to identify issues. - Provide multiple formats of content (e.g., text, audio, video) to cater to different needs. - Educate your team on the importance of accessibility and integrate it into your workflow.

Review your content across all platforms to identify areas that need improvement. This includes checking for alt text on images, video captions, and ensuring all content is navigable by keyboard.

L’accessibilité est un pilier essentiel d’un bon plan de distribution de contenu, car elle garantit que tous les utilisateurs, quelles que soient leurs capacités, peuvent interagir avec vos contenus. Pour remédier à ces problèmes efficacement, commencez par un audit d’accessibilité. Utilisez des outils comme WAVE ou Axe pour identifier les obstacles techniques. Ensuite, adaptez vos formats : privilégiez des contrastes de couleurs élevés, des polices lisibles et des descriptions alternatives pour les images (balises ALT). Enfin, impliquez des utilisateurs en situation de handicap dans vos tests pour recueillir des retours concrets et ajuster vos stratégies.

I’ve found that making content accessible helps both users and search engines. Adding clear alt text for images, providing transcripts for videos, and using easy-to-read fonts make a big difference. Not only does it improve user experience, but it also helps with SEO by giving search engines more content to understand.