Navigating price disparities between online and physical stores can be tricky, but you can make informed decisions with the right strategies. When you encounter different prices for the same product, consider these points: - Compare total costs, factoring in shipping fees for online purchases and potential discounts or loyalty rewards in-store. - Check return policies, as online returns may involve extra costs or hassle, while in-store returns are usually more straightforward. - Leverage in-store support: while we don’t offer price matching, our personalised assistance and expertise enhance the shopping experience, helping customers make informed choices. This approach ensures customers feel valued, even when prices differ.

To navigate pricing disparities between online and physical stores: 1. Research Competitors: Compare prices across various platforms to understand market trends. 2. Communicate Value: Highlight the benefits of buying from your physical store, like personalized service and immediate access to products. 3. Implement Price Matching: Consider a price-matching policy to align online and in-store prices, boosting customer trust. 4. Leverage Promotions: Offer exclusive in-store promotions or loyalty programs to encourage purchases at your physical location. 5. Educate Staff: Train your team to effectively address pricing questions, helping customers understand any discrepancies.

I experienced this when I was an independent retailer for one of the big wireless carriers. They would offer new products and promos before they were available to our channel. Yes, it was frustrating as their "partner", but we would offer to bundle an accessory for no extra charge. The margins on accessories were huge so it didn't cost us much, but the perceived value was similar to the carrier's promo. Time kills sales. Use that your advantage when competing with online channels. If a buyer is standing in your physical store, you have the advantage as long as you close the sale before they leave. Price becomes less of an issue when they can leave with the product they want in hand.