You're analyzing quarterly sales data. How can you reconcile differences between online and in-store figures?
When you're tasked with analyzing quarterly sales data, it's crucial to understand why figures for online and in-store sales might differ significantly. This disparity can stem from various factors such as consumer behavior, marketing strategies, or even the shopping experience itself. Your role is to delve into these numbers, identify the underlying causes, and harmonize the data to present a coherent analysis. By doing so, you'll gain insights that can inform strategic decisions and help optimize sales channels for better performance.