Your writing tone doesn't match the client's brand voice. How do you handle the feedback?
When your writing tone doesn't match a client's brand voice, it's crucial to adapt quickly and effectively to maintain consistency and client satisfaction. Here’s how you can align better:
Have you faced similar feedback? Share your strategies.
Your writing tone doesn't match the client's brand voice. How do you handle the feedback?
When your writing tone doesn't match a client's brand voice, it's crucial to adapt quickly and effectively to maintain consistency and client satisfaction. Here’s how you can align better:
Have you faced similar feedback? Share your strategies.
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When the writing tone doesn’t match the client’s brand voice, the first step is to actively listen to the feedback and ask for specific examples of how the tone should be adjusted. Clarify the brand's values, target audience, and communication style to understand the desired voice better. Make revisions by aligning your tone with the brand's guidelines, whether it's more formal, casual, or conversational. Collaborate with the client to ensure the content feels authentic, and offer drafts for feedback before finalizing. Continuous communication helps refine the approach.
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I use feedback to improve my copy. I study the brand's tone and values to match its warm, professional, or quirky voice. Collaboration is critical; I want details to guarantee the next copy is perfect.
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I’ll kick this one off by saying that you need to carry out proper research about the brand to avoid errors like this. However, if you do find that the tone of your copy is at odds with your client’s brand voice, do this: Acknowledge, Pivot and Rewrite. ACKNOWLEDGE that you failed to align your copy to the brand voice, PIVOT by finding out what the brand voice actually is and getting a profound understanding of how it was selected, and REWRITE your copy so it aligns with the brand voice. Try it out and let me know! ✨
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If the client says your tone doesn’t match their brand voice, don’t get defensive—use it as an opportunity to fine-tune your approach. First, thank them for the feedback and ask for specific examples of where it feels off. Is the tone too stiff, too casual, or just not "on-brand"? Then, dig deeper into their brand personality. Are they aiming for bold and energetic? Professional but approachable? Once you’ve got a crystal-clear understanding, tweak your writing to mirror their exact voice. Remember, the goal isn’t to stick to your style—it’s to nail their style, and make sure every word hits the mark.
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When I get feedback that my writing doesn't match the client's brand voice, I first listen to what they say and ask for examples of the tone they want. I make sure to understand their values and who their audience is. Then, I adjust my writing to fit their needs and share the changes with them for more feedback. This teamwork helps me meet their expectations and build a good relationship for future projects.
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I take the feedback as a chance to better understand the client's vision and refine my approach to align with their brand voice. It’s important to me that the writing feels authentic to their identity, so I always embrace adjustments to make sure it resonates with their audience.
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To address the tone mismatch, I'll first analyze the client's existing content to understand their brand voice. I'll identify key elements like tone, style, and word choice. Then, I'll adjust my writing style to align with their brand voice. I'll also seek clarification from the client on specific expectations and preferences. By actively listening to feedback and making necessary adjustments, I aim to deliver content that resonates with the target audience and aligns with the client's brand identity.
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I would let him know that I will take care of it immediately. Then consume as much content as possible of my client. Afterwards I would adjust the copy based on his: - Language, by using his tone, phrases, and style. - Core Beliefs by highlighting in the copy his unique values
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Feedback like this is a chance to refine and align your work with the client’s vision. Review brand guidelines: Dive into their tone, style, and language preferences to better understand their expectations. Ask clarifying questions: Ensure you’re crystal clear on their desired adjustments. Adapt quickly: Revise your work promptly, showing flexibility and commitment to their voice. Turning feedback into action builds trust and showcases your professionalism!
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First, I wouldn't take it personally. The resistance will make it difficult to be receptive to feedback. And besides, it's their voice and their business. How would I approach this? Immersion. That's the best way to "get" the client's brand voice in my opinion. At the same time, I'll take note of every word my clients said in their feedback.
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