• The first thing to understand is that SEO ensures your website gets seen, while copywriting sells your product—and to sell effectively, visibility is key. • In my experience, one of the best ways to drive this point home is to show the difference between a well-optimized page and one that isn’t. The numbers often speak for themselves. • Moreover, it’s essential to focus on user intent alongside keywords. Not only does this improve rankings, but it’s also a key ingredient for crafting effective selling copy. • Finally, collaboration between SEO experts and copywriters is crucial for success. When both teams understand the technical and creative aspects, they produce content that doesn’t just rank but also drives sales.

To help your team understand the importance of SEO, you can show them real-world examples of how SEO-optimized content can attract more visitors to a website. You can also provide training and use tools to track the impact of SEO. By doing this, you can motivate your team to create content that is both engaging and search-engine friendly.

I focus on explaining how SEO can significantly boost the visibility and reach of our content, ultimately driving more traffic and engagement. It’s important for me to show the value of SEO not just as a technical skill, but as a way to connect with the audience and achieve our business goals.

SEO is like a GPS for your copy—it helps your audience find you! Emphasize that good SEO makes content discoverable, which means more people see the great work you're creating. Show them that SEO keywords are like signposts guiding readers to what they’re looking for. But just as important, remind them that SEO should enhance, not hinder, the readability and engagement of the copy.

- Explain that SEO drives visibility, helping content reach a broader audience and generate more traffic. - Share statistics showing how proper SEO can significantly increase clicks, engagement, and conversions. - Demonstrate how SEO works alongside quality writing, —good content + SEO equals better user experience. - Break down basic SEO principles like keyword research, optimization, and metadata. - Highlight examples of content that rank well because of effective SEO practices. - Emphasize that mastering SEO makes content more valuable to both the audience and search engines. - Offer hands-on training or tools to help them integrate SEO easily into their writing process.

Start by explaining how SEO helps content reach a wider audience and drives organic traffic. Show them the connection between valuable content and search engine rankings, emphasizing how optimizing copy can improve visibility and ultimately lead to greater engagement and conversions.

I'll emphasize that SEO is essential to digital exposure, not just a buzzword. Without it, even the best copy becomes lost in digital noise. Optimizing keywords, structure, and content helps search engines rank your work, increasing traffic, engagement, and conversions. It's essential for audience growth.