Information architecture is the way that we arrange the parts of something to make it understandable. So the simplest way to tell the non-tech colleagues, is that it helps make sense of the world around us. When we architect information, we determine the structures we need to communicate our message.If we’re going to be successful in this new world, we need to see information as a workable material and learn to architect it in a way that gets us to our goals.

Simplify Concepts: Break down IA terminology into simple, relatable language to make it accessible for non-technical team members. Visual Aids: Use diagrams and flowcharts to visually represent IA structures, showcasing how information is organized and flows within a system. Workshops and Training: Organize interactive workshops to educate the team about IA principles, emphasizing its impact on user experience. Collaborative Projects: Involve non-technical members in IA-related tasks to provide hands-on experience and promote a collaborative learning environment. Showcase Benefits: Highlight successful examples of IA in action, demonstrating how effective architecture enhances usability and user satisfaction.