Your retail brand's influencer falls short on content delivery. How will you salvage the marketing campaign?
Got a plan B for your brand's influencer mishap? Share your strategies for turning the tide on a faltering campaign.
Your retail brand's influencer falls short on content delivery. How will you salvage the marketing campaign?
Got a plan B for your brand's influencer mishap? Share your strategies for turning the tide on a faltering campaign.
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Get your CEO to do a Live 📺 If it is really urgent, you should be able to get your CEOs attention to solve this problem. And who in the company has the most attractive reputation? The CEO of course. Actually, this crisis situation is giving you a unique opportunity to get your CEO out of her/his comfort zone, improvise live in front of your customers. Live? A live session on social networks will surprise users, can be fun, and is guaranteed to create engagement and word of mouth. “Dear customers, Beyonce couldn’t make it, so I have stepped in to replace her. I can’t sing but I happen to know our products really well”. Authenticity, engagement, surprise. You may be able to compensate for some of the lost reach and save the day!
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Vetting your talent is an absolute must! Just like with endorsements, you need to do a background check, ensure you’re working with a reliable person and, more importantly, a person without any stains on their reputation. Remember that your brand will be attached to the image of that Influencer. No campaign is grounded on just one asset, ensure that you have multiple options on the table. Just like with any online campaign, have multiple streams of content, this way you can A/B test content and figure out which one is the most successful and hedge your investments towards success.
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This opens a great opportunity! Find the best salesperson of the team and propose him/her to go Live! LiveShopping and LiveStream is the best way to find in-house influencers and brand ambassadors. Having a salesperson, who is an employee of the company, participate in a LiveShopping event can have a positive impact on several key areas that reinforce the brand’s credibility and authenticity. • Sense of Belonging. • Representation of Brand Culture: In summary, incorporating a company salesperson into a LiveShopping event brings a more authentic, trustworthy, and engaging interaction with customers.
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Quando um influenciador falha em entregar conteúdo no prazo, a chave é agir rapidamente com uma abordagem de solução de problemas. A comunicação imediata, o uso de recursos internos e alternativos, a adaptação do conteúdo existente e o envolvimento com outros criadores podem ajudar a salvar a campanha. Manter flexibilidade, criatividade e um plano de contingência sólido permitirá que você minimize os impactos negativos e ainda alcance bons resultados.
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When your retail brand’s influencer falls short, don’t just salvage—engage. Be transparent with your followers and acknowledge the hiccup. Playfully call out the situation, but don’t blame the messenger; humor and honesty resonate with customers. Ask your audience why they didn’t connect and what they want to see instead. Turn this moment into a story of resilience and growth. Highlight that it’s okay to stumble and learn, just like everyone else. Use their feedback to co-create content they love, making them part of the journey. This genuine interaction not only recovers your campaign but also builds a deeper, more meaningful connection with your community, showing that your brand is real and responsive.
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When an influencer's content misses the mark, pivoting quickly is key. Engage your audience with fresh, user-generated content. This not only builds authenticity but also fosters community involvement, enhancing brand loyalty.
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If your influencer isn't hitting the mark, it might be time to pivot! Integrating Stories and Shorts on your site can create fresh, engaging content that resonates with your audience. Plus, using AI with our product can help you whip up content faster. And don’t forget to encourage your customers to share their own experiences—UGC can be a game-changer!
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