Aligning your marketing and sales teams can transform lead quality disputes into collaborative opportunities. Here's how to foster cooperation:

• Establish shared goals: Create mutual KPIs \(Key Performance Indicators\) to ensure both teams are working towards the same objectives.

• Regular communication: Schedule frequent meetings to discuss lead quality and address concerns in real-time.

• Define lead criteria: Develop a clear, agreed-upon definition of what constitutes a quality lead.

What strategies have worked for you in aligning marketing and sales teams?