Your go-to-market strategy isn't resonating as expected. How can you pivot to drive success?
If your go-to-market strategy isn't hitting the mark, it's time to pivot to drive success. Consider these strategies to refine your approach:
What strategies have you found effective in pivoting your go-to-market approach? Share your thoughts.
Your go-to-market strategy isn't resonating as expected. How can you pivot to drive success?
If your go-to-market strategy isn't hitting the mark, it's time to pivot to drive success. Consider these strategies to refine your approach:
What strategies have you found effective in pivoting your go-to-market approach? Share your thoughts.
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Consider these strategies to refine your approach: - Reassess your target audience: Ensure your product is tailored to the right demographics by conducting market research. - Refine your value proposition: Clearly communicate the unique benefits of your product to differentiate it from competitors. - Leverage customer feedback: Use insights from current customers to tweak your messaging and offerings.
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Some ways we can correct ourselves: 1. Be flexible to the feedback to change quickly as in this competitive market hou need understand every failure is just to take observations and move on . 2. Review the strategy for market segments , age group or geography. 3. Look the value for money and people's reaction on rates.
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To boost a struggling sales plan, we mix things up. We highlight hidden advantages that set us apart, focusing on how our product helps consumers achieve their goals rather than just listing its features. We also make the buying process more engaging and enjoyable, using interactive experiences, stories, and bite-sized information. Additionally, we partner with unexpected allies and share real-life success stories from satisfied customers. By shaking up our approach and adding creativity, we regain momentum and grab the attention of our target audience.
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It sounds boring. But going back to the 4 Ps is my way. I check the price, promotion, product and place. I use the fishbone diagram, and searching for the root couse. It helped me many times.
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If your go-to-market strategy isn’t working, here’s how to improve it: Understand your audience better: Research who your product is best suited for and their needs. Focus on your value: Show clearly what makes your product different and why people need it. Listen to your customers: Get feedback from users and use it to make your product or messaging better. By making these changes, you can connect with your customers more effectively and boost your success.
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For a GTM not working the suggested path is of "back to basics". Understand which leg of the GTM is not working. Is it the product which has some deficiency? Is the Team aware of all the pitch and the benefits of the product. Is the communication strategy right? Are the consumers aware of what problem is being solved? Is the product placement right? Is the pricing not working? Once the above questions have been analysed and solved the GTM can be re-calibrated.
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When a go-to-market strategy isn’t landing, talking directly to your customers is the only way to learn and grow. Data analysis alone won’t fix the mistake—you’ve already missed something there. Real insights come from those who made a purchase. Are they the ICP you had in mind, or are they a better ICP to pivot toward? Were your assumptions close or completely off? (There's nothing wrong with that—it’s part of the process.) Talk to your customers and understand what resonated and what didn’t. Then, use those insights to test refined messaging or offers. Iterate until you find what works. If you can connect with real buyers, do it—it’s the fastest and most effective way to pivot. Feedback first, testing second.
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I focus on three things: listening to customer feedback, re-evaluating value propositions, and testing new channels quickly. I keep the team aligned by setting clear priorities and tracking early results to adjust as needed.
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When your strategy isn't working, don't panic - pivot smart. - Talk to lost deals and current customers. They'll tell you the real story. - Look at what's actually selling versus what you thought would sell. - Change your message fast if people aren't getting it. - Test new ways to explain your value - sometimes it's not the product, it's how you talk about it. - Watch what top sales reps say differently when they win deals. - Drop what's not working - Move budget to channels that show any signs of life. Ask customers why they bought from you - their words become your new message. Speed matters here - test weekly. Keep what works, drop what doesn't. Focus on quick wins that can build momentum.
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