To convince short-term focused clients to invest in future product innovations: - Highlight the 'Innovation Gap': Show how competitors are already investing in future tech - Quantify the 'Cost of Delay': Demonstrate the revenue risk of delayed innovation - Showcase 'Quick Wins': Share examples of rapid innovation prototypes and testing - Emphasize 'Future-Proofing': Illustrate how innovation ensures long-term relevance and growth - Offer 'Dual-Horizon' Approach: Balance short-term needs with future-focused innovation investments By painting a vivid picture of innovation's transformative power, you'll help your client see beyond short-term gains and invest in a future-proofed product portfolio that drives sustainable growth and success.

Companies often face the challenge of balancing short-term results with long-term objectives. In my experience, the key to managing this dilemma is aligning short-term deliverables with the product's innovations long-term vision. This approach allows you to achieve immediate goals while steadily building toward future aspirations. It also ensures progress is tangible to clients, fostering trust and showcasing the value being created step by step.

While every decision depends on the capacity of the company, it's also good to plan ahead. Having a blend of short term and long term goals is the best. While capitalizing on your existing product, it's good to invest part of those gains on envisioning the future of your product and then researching the viability. Of course you need to have your ears to the ground and always stay informed of the latest market developments and innovations.