If a client disregards usability test results, prove them with your findings to support their bussiness goals. Also explain the risks for ignoring the those usuability tests. Highlight that the results are based on real user behavior and not the opinions. Work with them to address concerns and suggest small tests to prove the findings.

As a designer, my job is to speak for the users while making sure their needs align with the business goals. I’d explain to the client or my manager that usability testing isn’t just about making things easier for users—it’s also a way to help the business grow. Fixing real user issues from the test results can reduce drop-offs, boost engagement, and even increase sales. It’s all connected. I’d suggest focusing on the changes that benefit both users and the business. To make it easier, we can start small—fix the key issues, test the impact, and show how user-focused design helps achieve business goals too.

The problem is stated too vaguely to provide a helpful solution. More probing is required. What is the real problem here? Is your client concerned that the test results don't represent the view of the entire user base? Is your client unconvinced due to your methodology? Perhaps UX is not a driver in the business case therefore results are moot. Many possibilities, ask questions and respond to them directly with fact-based answers.

When a client disregards usability test results, we should focus on understanding their expectations and aligning our approach to meet their needs. Clients often expect us to work as collaborative partners, not just advisors. One measure is to reframe usability insights as solutions to their business goals, such as improving user retention or driving conversions. Another is to involve them in the process by walking through key findings, demonstrating how the data supports their vision. We should also emphasize a shared goal of delivering a product that balances user needs with business objectives, reinforcing trust and partnership in decision-making.

Emphasize that usability test results are rooted in real user behavior, not assumptions, and are necessary data to designing a product that aligns with user needs and expectations. Try sharing specific examples like test iterations, video clips or user quotes. What I did once was propose running a small A/B test based on the findings, which allowed us to measure the impact of the suggested improvements without committing to implementing big changes upfront.

It's frustrating, but here's how I approach it: 1. Speak their language: Understand their goals. Are they looking to boost sales, improve customer satisfaction, or something else? 2. Show, don't tell: Use real-world examples and case studies to illustrate the impact of good UX. 3. Quantify the benefits: Highlight the potential financial gains or loss prevention that could result from prioritizing usability. 4. Keep it simple: Use clear, concise language and visuals to make complex data easily understandable. I keep in mind it's not just about the data; it's about the story you tell with that data.

Show the client the extracts from the video with usability testing :) From my experience, it works so well, when people see with their eyes how their customers (or other users) are struggling with the system.

The client must agree that he might have different perspectives on the design, but usability test results provide objective data directly from real users, right? These insights highlight how the design performs in real-world scenarios and can reveal potential issues that might not be obvious at first glance. Addressing these findings can create a more intuitive and user-friendly product, leading to higher user satisfaction and better business outcomes. So, I will recommend that the client consider these results, as they can help ensure the project's success in the long run.

When a client disregards usability test results, align the conversation with their goals, showing how the data supports improved user satisfaction, conversions, or ROI. Use storytelling with relatable examples from the tests, highlighting user struggles to make the findings more tangible. Present data visually—such as user frustration clips or infographics—to make issues undeniable. Collaborate by inviting the client to share their perspective and concerns, creating a sense of partnership. Tie recommendations to business outcomes and propose A/B testing for low-risk validation, letting them see measurable improvements firsthand. This approach fosters trust and demonstrates the value of objective data in achieving their goals.