You need to update your product positioning strategy. How do you ensure your sales team is on board?
When it's time to refresh your product positioning, getting your sales team on board is key. Here are strategies to ensure alignment:
- Conduct informative workshops to explain the updated positioning and its market rationale.
- Involve sales representatives in role-playing exercises to practice pitching the new messaging.
- Provide incentives for early adopters who effectively integrate the new strategy into their sales approach.
How have you successfully engaged your sales team with a new positioning strategy? Share your insights.
You need to update your product positioning strategy. How do you ensure your sales team is on board?
When it's time to refresh your product positioning, getting your sales team on board is key. Here are strategies to ensure alignment:
- Conduct informative workshops to explain the updated positioning and its market rationale.
- Involve sales representatives in role-playing exercises to practice pitching the new messaging.
- Provide incentives for early adopters who effectively integrate the new strategy into their sales approach.
How have you successfully engaged your sales team with a new positioning strategy? Share your insights.
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Para involucrar y convencer al equipo de ventas, es importante contar con ellos desde el principio del desarrollo del proyecto. Por ejemplo, es interesante formar equipo con algunos key influencers del equipo de ventas y que colaboren en el desarrollo del proyecto. De esta manera, al defender su presentación, estarán mucho más involucrados y convencidos de la bondad del ejercicio. También es importante, cuando se hace la presentación, explicar muy bien la razones que nos han llevado a realizar este cambio, cómo se ha realizado y por qué . Y por último, presentarlo con pasión y tener un efecto sorpresa que los deslumbre y motive. Con esta fórmula, seguro que triunfas 😊
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Increase communication through a mix of direct engagement (field visits) and online meetings. Provide clear learning tools like guides, presentations, and role-playing sessions to ensure they understand and align with the new positioning.
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The Market is a Dynamic Ever changing Workplace.Hence pertinent to Evolve A Unique Strategy encompassing the lmtelligence of all Geographic Location & Gather Suggestions from all the Partners to Evolve a Workable Solution. Very lmportant to understand...This needs Periodic Review to understand the Efficiency & The Profit Generated & The Competition counter strategy. Sucess Always in Marketing is to Create a Demand where none Exist !! A One man Army never Wins Wars hence A Well Motivated Group of Educated, Committed Professional with an Hawks eye for Details yet open to Try out new Avenues with the Goal in mind. Always Works !!
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“To ensure your sales team is aligned with an updated product positioning strategy: 1. Communicate the why clearly. 2. Engage the team early for input. 3. Simplify the message for clarity. 4. Provide training and tools for execution. 5. Gather feedback to refine the strategy. 6. Recognize and reward adoption. Alignment drives success!”
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Este é o momento para um show. Realize um workshop para apresentação da nova estratégia do seu produto, ilustre, movimente, e passe a mensagem. Faça atividades para assimilação e trate seu time de vendas, time interno como se fossem seus clientes/consumidores. Próximos passos é o compartilhamento de materiais guia rápido para lembrar de pontos fortes de produto e touchpoints nas próximas semanas para breve reforço de comunicação de produto.
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Great point! Updating product positioning is key to staying ahead. The best way to get the sales team on board is through collaborative workshops, clear communication of the new strategy, and the right tools and resources to communicate it effectively to customers. What are some tactics you've found work best when aligning sales with product updates?
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Alinhar a equipe de vendas a um novo posicionamento é mais do que treinamento, é sobre engajamento. Workshops claros e colaborativos, somados a práticas interativas como dramatizações, tornam a mensagem tangível. E quando combinados com incentivos estratégicos, criam uma força de vendas confiante e pronta para impulsionar resultados.
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Elevate your product's brand story! Reimagine its market positioning to captivate your target audience. Rebrand to dominate search engine optimization and skyrocket sales. Empower your sales force with compelling narratives, data-driven insights, and sales enablement tools. Ignite their passion, fuel their confidence, and watch them close deals like sales rockstars.
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Sales should be involved in the positioning and messaging process early on, and if possible try to test out the messaging with prospects to get real-time feedback. Sales can serve as partners with PMM to help get their team on board.
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