When the time is limited, Give the audience what they want - simply cut to the chase and elucidate your expectations from the audience. The audience of the presentation wants to understand what in it for them, hence, when the duration is limited, it’s best to explain the value proposition in a concise fashion and elaborate further steps. Also, if feasible and convenient for the audience, set up a follow up discussion with the members of the audience in case they want further details. This will help ensure they are able to take an informed decision.

In a world where attention spans are dwindling, research shows that the average person can focus for just eight seconds. This emphasizes the necessity of prioritizing content effectively during presentations. To capture and retain attention, consider using the "3-2-1" method. Start with three key points that address the audience's core concerns. Follow with two compelling statistics or stories to create a personal connection and add depth to your message. Finally, conclude with one actionable takeaway that your audience can apply immediately. This structured approach not only enhances clarity but also fosters engagement, making your message more memorable and impactful in a brief timeframe.

Think of your message like an elevator pitch. Imagine you have only one minute to make your case; this will help you refine your ideas down to a concise, engaging message that works even if you have to adjust on the fly. For example, in a real estate education pitch, I might quickly outline the program’s immediate benefits, how it meets market needs, and encourage next steps for participation.