What's the secret to creating a winning vision for your community network?

1 Know your purpose

The first step to creating a winning vision is to know your purpose. Why does your network exist? What is the problem or challenge you are trying to solve? What is the change you want to see in the world? Your purpose should be clear, concise, and relevant to your network and your community. It should also be aligned with your values and principles. Your purpose is the foundation of your vision, so make sure it reflects what you stand for and what you care about.

2 Engage your network

The second step to creating a winning vision is to engage your network. A vision is not something you can impose or dictate from the top. It has to be co-created and co-owned by your network members. You need to involve them in the process of defining and refining your vision, and listen to their ideas, feedback, and concerns. You can use various methods to engage your network, such as surveys, interviews, workshops, forums, or online platforms. The key is to make the process inclusive, participatory, and transparent.

3 Craft your vision statement

The third step to creating a winning vision is to craft your vision statement. A vision statement is a concise and compelling summary of your vision. It should capture the essence of your purpose, your desired future, and your impact. It should also be memorable, catchy, and easy to communicate. A good vision statement should answer these questions: What do you do? Who do you do it for? How do you do it? And why do you do it? For example, a vision statement for a network of environmental activists could be: "We empower communities to protect the planet through education, action, and advocacy."

4 Communicate your vision

The fourth step to creating a winning vision is to communicate your vision. A vision is only effective if it is widely known and understood by your network and your stakeholders. You need to communicate your vision in various ways and channels, such as newsletters, social media, websites, events, or campaigns. You also need to tailor your message to different audiences, such as potential members, partners, donors, or policymakers. You need to show them how your vision relates to their interests, needs, and values, and how they can join or support your network.

5 Align your actions

The fifth step to creating a winning vision is to align your actions. A vision is not just a statement or a poster. It's a guide for your network's actions and decisions. You need to make sure that everything you do as a network is consistent with your vision, and that you measure your progress and impact against your vision. You also need to review and update your vision regularly, and adapt to changing circumstances and opportunities. You need to keep your vision alive and relevant, and celebrate your achievements and learn from your challenges.

6 Nurture your culture

The sixth and final step to creating a winning vision is to nurture your culture. A vision is not just a product or a tool. It's a reflection of your network's culture and identity. You need to foster a culture that supports and embodies your vision, and that encourages creativity, collaboration, and learning. You also need to recognize and appreciate your network members for their contributions and achievements, and provide them with feedback and support. You need to build trust and relationships within your network, and with your external partners and allies.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?