What are some email marketing best practices and examples from successful growth hacking campaigns?

Some email marketing best practices include: 1. Personalization: Tailor content to individual recipients. For example, Amazon uses personalized product recommendations. 2. Segmentation: Divide your list by demographics, behavior, or purchase history. Airbnb segments by travel habits. 3. A/B Testing: Test subject lines, CTAs, and content to optimize engagement. Groupon used A/B testing to increase open rates. 4. Clear CTAs: Make your call-to-action obvious and compelling. 5. Consistency: Send regular, valuable content to build trust. Successful campaigns, like Apollo's onboarding emails, are gamified to help the user understand the platform while earning some bonus coins which incentives them to keep testing new features out.

Use SMART objectives. SMART objectives will help you clearly define what you want to achieve. For example, in an email marketing campaign, a SMART objective could be: "Increase the monthly newsletter open rate by 20% within the next three months by optimizing the subject lines based on A/B testing results." Some of the top KPIs I use are: - Open Rate - Conversion Rate - Click-Through Rate And sometimes, I'll add some KPIs that are linked to the user journey like: - Bounce Rate - Conversion Rate (Landing Page Side) - Campaign ROI

Some KPI's for Growth hacking : Awareness: What is the awareness number on your site ? Some KPI's website visits visitor page time CTR Acquisition What is the percentage of growth of the user base in the last 12 months months. How does that translate in conversion rate Where do the customers come from ? What is cost of acquisition of a customer (CAC) Activation: number of registrations, qualified leads Retention: retention rate, abandonment rate, customer lifetime value (CLV)

I use the A3R3 Funnel: Here are some metrics: Awareness: Impressions, Reach Website Traffic Engagement Acquisition: Click-Through Rate (CTR) Lead Conversion Rate Cost per Acquisition (CPA) Page Conversion Rate Subscriber Growth Rate Activation: Account Activation Rate Onboarding Completion Rate Time to Value User Engagement Retention: Churn Rate Customer Lifetime Value (CLV) Repeat Purchase Rate Revenue: Average Order Value (AOV) Gross Revenue Profit Margin Return on Investment (ROI) Referral: Referral Traffic Net Promoter Score (NPS) Referral Conversion Rate Customer Advocacy Referral Revenue

Some of the email marketing metrics that I use to measure success - 1) Open rate 2) Click-through rate (CTR) 3) Conversion rate 4) Bounce rate 5) List growth rate 6) Unsubscribe rate 7) Return on investment (ROI)

To unlock the power of email marketing in growth hacking, clarity on goals and metrics is non-negotiable. Define your objectives, whether it's lead generation, customer retention, or sales conversion. Establish measurable metrics to track success, such as open rates, click-through rates, and conversion rates. This foundational understanding aligns your strategy with quantifiable outcomes.

Subject line optimization: Use personalization, urgency, and A/B testing - like Airbnb's "Earn $200+ by hosting this weekend" which combines specific value with timeframe Segmentation strategy: Target based on behavior and lifecycle - Netflix's "Because you watched..." emails show 50%+ higher engagement than generic content Automation flows: Set up welcome series and re-engagement campaigns - Duolingo's "streak" reminder emails achieve 40%+ open rates through gamification Clear CTAs: One primary action per email with contrasting buttons - Uber's "Start riding" single-focus emails drive 25%+ higher conversion Mobile optimization: 60% of emails are read on mobile - use responsive design and test across devices

Not just segmentation, sending emails at the right moment can significantly impact their effectiveness. Consider factors like time zones, historical open rates, and the specific preferences of your audience. By delivering your messages when your subscribers are most likely to engage, you can maximize the impact of your carefully crafted, personalized content and nurture stronger connections with your recipients. Timing, combined with segmentation and personalization, creates a potent formula for email marketing success.

- Utilising dynamic content and personalization tools to deliver messages that are timely and relevant, ensuring that each subscriber feels valued and understood throughout their customer journey.

Ever feel like you're just one in a million? Yeah? Does it feel good? Well neither is for your email subscribers. Respect the fact that they've opted-in at one point and address them as an individual. The more your users feels like you care about them, the more they will likely stay with you. Using their name is no longer good enough. Use the data in the CRM and segment them by: - pain points - content they've already consumed - webinars that they've missed and so on. Getting the trust is the first step to change a mere users to a customers (and even a fan).

It´s not only about writing the name...it´s about finding that style, tip or story that catches the attention and make them read more, want more from you.

Here are some ways you can segment and personalize your email messages for improved outcomes: 1) Segment your audience based on purchase history and send different product recommendations to each segment. 2) Segment your audience based on website behavior and send different emails to people who have abandoned their shopping carts. 3) Segment your audience based on interests and send different email newsletters to each segment. 4) Use dynamic content to display the subscriber's name in the email subject line and throughout the email body. 5) Use dynamic content to display different product recommendations to the subscriber based on their purchase history.

Segmentation and personalization elevate email marketing effectiveness. Divide your audience based on demographics, behaviors, or preferences. Craft personalized messages that resonate with each segment. Tailored content fosters a deeper connection, driving engagement and increasing the likelihood of conversion. It's about delivering the right message to the right audience at the right time.

1. Subject line magic: Craft clear, catchy subject lines that tease the email's value. Use emojis or questions to grab attention, but keep it relevant to your brand. 2. Keep it short and sweet: People are busy, so get to the point quickly in your email copy. Use a conversational tone and friendly language. 3. You, not me: Personalize your emails whenever possible! Address subscribers by name and focus on how your product or service benefits them. 4. Call to action: Tell your readers what you want them to do next. Whether it's visiting your website or making a purchase, make it clear and easy for them to take action.

The data should guide your decision but not be your sole reason for deciding your optimisation strategy. We have sent thousands of emails and 'Open Rate' and 'Click Through Rate' play a strong hand in deciding how to optimise. However, don't be fooled into thinking the biggest number is best. It's important to remember at the receiving end of the email is a real human with all of the complex decision-making processes that humans have. It's a temptation to do back through the data and look for the highest-performing campaigns and think 'that worked, let's do more of that'. But is the reason people loved the email because of the relevancy of send, beautiful design, compelling copy or a great offer? The data should guide, not roadmap.

Are you in the loop? Is in my opinion the best header... it drives engagement and could be both internal and external .. or more play full " are you also feeling the Monday.. ?

Sometimes we fear our subject lines to be too disruptive. If so, what? Remember, the first mission is to make them open your email.

In the crowded inbox landscape, the subject line is your first impression. Craft compelling, concise subject lines that pique curiosity. Follow through with copy that addresses your audience's pain points and highlights the value you offer. Striking the balance between intrigue and clarity ensures your emails stand out and encourage recipients to explore further.

No don't! Go for flat emails, without fancy designs & photos. Just send an email like any email that comes from someones inbox. People have a real eye for banner blindness and everyone instantly recognizes a promotional email and skips it.

This depends on the industry. In our agency experience: - For services and consulting, plain text emails work best - For eCom, well-designed and balanced emails - For SaaS, it depends on the campaign type What's really important is to experiment and find what works best for you.

This depends on what type of email marketing we are engaged in. For example, if you are building out a newsletter with multiple emails sent in a month for let's say an eCommerce brand then definitely having a good design is needed as it will raise engagement in your email list. It needs to be appealing and also have a sense of urgency if you're promoting offers. Hint: countdown timer. However, in B2B, I find that the more designed and structured the email is, it can feel like 'just another automated email' and we don't want your leads to feel like they are disposable. So. here I would maximize on concise, offer valuable insights and add a soft CTA as if you're writing the email to a new co-worker.

Visual appeal matters. Design emails that are not only aesthetically pleasing but also responsive across devices. A seamless user experience from desktop to mobile enhances accessibility. Leverage captivating visuals, concise layouts, and clear CTAs to guide your audience seamlessly through the email journey. A visually engaging email is more likely to capture attention and drive action.

1. Test and Optimize: Don't just guess what works! Try out different versions of your emails (subject lines, content, offers) and see which ones get better results. This is like having a science experiment for your emails! 2. Track what matters: Decide what success looks like for your emails (more clicks, website visits, sales?) and keep an eye on those numbers as you test different things. This will help you learn what resonates with your audience. I hope this helps! Remember, consistent testing and a bit of creativity can go a long way in making your email marketing efforts soar.

Like any healthy growth program, marketing automation should be ruthlessly tested and optimized. This goes for both automated lifecycle programs, as well as one-off broadcast newsletters. Plan your tests around the following optimization points: - Open rates: Test subject lines, sender profiles, sender domains, and pre-text to inform open rates. - CTR: Test HTML styling, your offer, and CTA (I find a single CTA per email works best) - Conversion: Ultimately you are looking for increased action out of your send. Make sure to measure tests all the way through to your desired behavioural outcome.

The gold in email marketing is personalization. Gain valuable insights by incorporating lavender into your email marketing strategy. Segment your audience wisely. Automate with HubSpot. Craft attention-grabbing subject lines. Test and optimize continuously. Learn from Airbnb's referral program and Dropbox's viral tactics.

Most people just need a really great offer. If the offer is good many things like headline or copy might not matter. Also many people do not send enough emails. Send three per day. If after a week they haven’t replied out then into another campaign for a slightly different offer that sends out less perhaps or the same amount of emails. People can opt out so if they are not opting out keep emailing.

I would strongly advise.. ABCD testing for a set time.. Not a day but go over at least one cycle - one week ideally - If not possible then 24 hours.

Optimize for mobile! Most people open emails on a mobile device, so If your first few characters are not engaging on a phone screen, your email campaign will suffer. Keep your design simple and avoid using too many images or graphics that could slow down loading times or make the email appear cluttered. Review fonts size and style (most browsers don't have specialty fonts), and the CTA is clear and easily clickable.

Testing and optimizing your email marketing campaigns is crucial for achieving better results and improving your email marketing ROI. Some steps to test and optimize your email campaigns are: 1) Conduct A/B tests (split tests) on various elements of your emails, such as subject lines, sender names, email copy, images, and call-to-action buttons. Test one element at a time to isolate variables. 2) Ensure your emails are mobile-responsive. Test your emails on various devices and email clients to ensure they display correctly and are easy to read on smaller screens. 3) Test different send times and days of the week to determine when your audience is most active and likely to engage with your emails.

Continuous improvement is the heart of growth hacking. A/B testing is your ally. Experiment with different elements – subject lines, visuals, CTAs – to identify what resonates best. Analyze the results and optimize your campaigns accordingly. This iterative approach refines your strategy over time, ensuring you're always delivering the most impactful content to your audience.

Testing your email campaigns is the most important aspect when it comes to improving your e-mail marketing. If you just improve 0.1% every day (not even 1%), that'll compound to a 44% growth over 365 days. Here's some good practices (and why it is important): 1. Testing helps you learn what your audience prefers. 2. A/B testing helps improve open rates, clicks, and conversions. 3. You can test things like subject lines, sender names, content types, and send times. 4. Don't just test blindly. Look at the data to see what's working and what's not. 5. Email marketing is an ongoing process. Keep making small improvements and those will compact.

Implement A/B testing for various email components like subject lines, call-to-action (CTA), content, images, etc., to understand what drives the highest engagement.

✨ Yesterday's insight is today's shortcut to success ✨ This is exactly why I build Upgrow.co: just writing down what you've learned and building on top of those insights everytime - that's where you really make growth happen.

Buzzfeed's "What's making us happy this week" emails are an excellent example of providing value. These emails contain a list of hand-picked amusing, inspiring, and uplifting stories, which resonate with their audience's interests, boosting engagement and driving traffic to their website.

Airbnb leveraged Craigslist’s user base by allowing their users to cross-post listings to Craigslist with a single click. The follow-up email communication kept the brand top-of-mind, and nurtured people towards becoming paid users, contributing to Airbnb’s impressive growth.

Success leaves clues. Study and draw inspiration from successful growth hacking campaigns within and outside your industry. Understand the tactics, creativity, and strategies that propelled their success. Apply these insights to your own campaigns, adapting them to align with your brand and audience. Learning from others' triumphs accelerates your growth journey.

PayPal's referral program is a legendary growth hack. They incentivized both the sender and the recipient to sign up, verify their account, and make a transaction by offering cash rewards. This referral program was communicated via email and led to rapid user acclimation.

I keep a Google Sheet with: 1. key metrics and results of all the growth experiments I've run in the past (own experiments) 2. a swipe file of all the growth experiments I came across 3. a database of all the classical growth case studies This acts as a great reference, and I keep adding to this