What role does machine learning play in predictive analytics?
Predictive analytics encompasses a variety of statistical techniques that analyze current and historical facts to make predictions about future events. Machine learning, a subset of artificial intelligence (AI), plays a pivotal role in this domain. It provides the ability to automatically learn and improve from experience without being explicitly programmed. This means you can feed your machine learning model tons of data and let it discern patterns and insights that would be impossible for a human to extract. The result? Highly accurate predictions that can transform industries by forecasting trends, consumer behavior, market fluctuations, and more.