What feedback should you ask for after a product demo?

A product demo is a crucial opportunity to showcase your solution and persuade your prospects to take the next step in the sales cycle. But how do you know if your demo was effective and what areas you need to improve on? Asking for feedback after a product demo is essential to learn from your performance, understand your prospects' needs and objections, and tailor your follow-up strategy. Here are some tips on what feedback you should ask for after a product demo and how to use it to your advantage.

1 Qualify your prospects

Before you ask for feedback, you need to qualify your prospects and determine their level of interest, authority, budget, and timeline. This will help you prioritize your follow-up actions and focus on the most qualified leads. You can use a simple scoring system or a tool like BANT (Budget, Authority, Need, Timeline) to assess your prospects' readiness to buy. You can also ask open-ended questions like "What are your main goals and challenges?" or "How do you currently solve this problem?" to uncover their pain points and motivations.

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Prateek Banerjee

Scaling Business | SaaS Sales | Digital Transformation
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The important point here is while giving demo you must not wait for the end to ask for feedback or inputs. In an ideal scenario the best way forward is to ask prospects inputs/feedback after few intervals. This not only helps you to keep the audience engaged and interactive but will also make you understand what is that "something" which interests your prospect the most. At the end you must always ask your prospects on the next steps such as - who are the final decision maker - how long does it take to make a decision - are they also exploring other products - when can they include their larger team for a detailed the demo etc..

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Santiago Chacón

Senior Sales Manager @GetYourGuide | Sales Leader with a Track Record of Efficient Revenue Growth
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Something as well that I will add is instead of qualifying you should disqualify your prospects. This way your reps will be more than accountable of what they are bringing into the pipeline. This will also depends on the acquisition channel.

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2 Measure your demo metrics

To evaluate your demo performance, you need to measure some key metrics that indicate how well you engaged your prospects and delivered your value proposition. These metrics should include the attendance rate of the invited prospects, the duration of the demo, the participation of your prospects during the demo, and their satisfaction with the demo. Tools like Zoom, Calendly, or SurveyMonkey can be used to collect and analyze these metrics and identify any trends or patterns. This will help you assess how successful your demo was and make any necessary adjustments for future demos.

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Santiago Chacón

Senior Sales Manager @GetYourGuide | Sales Leader with a Track Record of Efficient Revenue Growth
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One key metric to measure is the talk ratio. If your talk ratio is more than your prospect this is definitely a red alert. Your prospect should be the one speaking more

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3 Ask for specific feedback

In addition to measuring your demo metrics, you should also gain an understanding of your prospects' perspective. Ask for their honest opinion and feedback in various ways, such as sending a post-demo survey or questionnaire with multiple-choice or open-ended questions, scheduling a follow-up call or meeting, or using a feedback tool like NPS or CSAT. This will help you address their concerns and highlight the benefits of your solution.

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4 Use feedback to improve

The feedback you receive after a product demo is not only valuable for your prospects, but also for yourself and your team. You can use it to identify your strengths and weaknesses and work on them, customize your proposal and pitch based on your prospects' needs and preferences, follow up with relevant content and resources that address their questions and objections, and nurture them along the sales funnel. Asking for feedback after a product demo is a key step to increase your chances of closing the deal and building trust with your prospects. By taking advantage of this feedback, you can improve your demo skills, refine your solution, optimize your sales process, and ultimately boost your technical sales performance.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What feedback should you ask for after a product demo?

1

2

3

4

5

1 Qualify your prospects

2 Measure your demo metrics

3 Ask for specific feedback

4 Use feedback to improve

5 Here’s what else to consider

Technical Sales

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What feedback should you ask for after a product demo?

1

2

3

4

5

1 Qualify your prospects

2 Measure your demo metrics

3 Ask for specific feedback

4 Use feedback to improve

5 Here’s what else to consider

Technical Sales

Rate this article

Thanks for your feedback

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