What do you do if your sales coaching needs a boost with the right sales enablement tools?

2 Choose the right sales enablement tools

When searching for sales enablement tools, you need to find ones that match your sales coaching goals, team preferences, and budget. Content management tools can help you organize, store, and share your sales collateral, as well as track how it impacts sales results. Training and learning tools can create, deliver, and manage training programs, assess knowledge gaps, and provide personalized learning paths. Feedback and coaching tools can collect feedback and provide real-time guidance. All of these tools can assist in coaching your team on how to use the right content, learn new skills, improve communication skills, handle objections, and close deals.

3 Integrate your sales enablement tools

Once you have chosen your sales enablement tools, you need to make sure that they work well together and with your other sales systems, such as your CRM, email, and calendar. You want to create a seamless and consistent experience for your team, where they can easily access and use the tools they need without switching between different platforms or applications. You also want to avoid data silos and duplication, and ensure that your tools share and sync the relevant information and insights. You can use integrations, APIs, or connectors to link your sales enablement tools and create a unified sales coaching ecosystem.

4 Train your team on how to use the sales enablement tools

Even if you have the best sales enablement tools, they won't do much good if your team doesn't know how to use them or doesn't see the value in them. You need to train your team on how to use the tools effectively and efficiently, and how they can benefit from them in their sales activities and results. You can use a combination of methods, such as demonstrations, tutorials, guides, FAQs, and webinars, to teach your team the features and functions of the tools, and how to troubleshoot any issues. You can also use gamification, incentives, and recognition to motivate your team to adopt and use the tools regularly.

5 Monitor and optimize your sales enablement tools

Finally, you need to monitor and optimize your sales enablement tools to ensure that they are delivering the desired results and value for your sales coaching. You need to track and measure the key metrics and indicators that reflect the impact of the tools on your team's performance, such as usage, engagement, satisfaction, retention, productivity, conversion, and revenue. You also need to collect and analyze the feedback and data from your team and your customers, and identify the strengths and weaknesses of the tools, and the opportunities and challenges for improvement. You can use surveys, interviews, tests, reports, and dashboards to gather and visualize the information and insights. You can then use them to make adjustments and enhancements to your tools and your sales coaching strategy.