What do you do if your personal branding as an executive is causing more harm than good?

2 Define Goals

Once you've pinpointed the issues, redefine your branding goals. What do you want your personal brand to say about you? Whether it's being a thought leader, an innovator, or a mentor, ensure these goals are clear, achievable, and reflective of your true professional self. Remember, your personal brand should be an authentic representation of who you are and where you aim to be in your career. It's about aligning your public persona with your personal values and the value you bring to your organization.

3 Revise Messaging

With a clear understanding of the discrepancies and new goals in place, it's time to revise your messaging. This means overhauling your communication style, whether in person, through social media, or professional networks. Your language, tone, and the content you share should consistently reflect the brand you're aiming to build. Be mindful of your audience and the platforms you use; the way you present yourself should resonate with the people you want to influence.

4 Engage Authentically

Engagement is key to personal branding. Start participating in conversations and initiatives that reflect your redefined brand goals. Be present and genuine in your interactions. This could mean contributing to industry discussions, offering mentorship, or supporting causes aligned with your brand. Authentic engagement helps rebuild trust and allows others to see the real you, reinforcing the positive aspects of your personal brand.

5 Monitor Progress

Branding is not a set-it-and-forget-it affair. Monitor how your revised brand is being received over time. Are perceptions changing? Is your network responding positively to the new you? Use this feedback to tweak and refine your brand continuously. Remember, personal branding is an ongoing process of growth and adaptation. Stay vigilant and be ready to make changes as you evolve as an executive and as a person.

6 Seek Support

Finally, don't be afraid to seek support. Personal branding as an executive can be a solo journey, but it doesn't have to be. Engage a professional coach or a branding consultant who can offer an outside perspective and expert advice. They can help you navigate the complex process of rebuilding your brand, ensuring that your personal branding efforts lead to positive outcomes for both you and your company.