What do you do if your industry is saturated with competitors and you want to stand out?

Some ways to get started 1. Read Edward de Bonos BONTING 2. Focus on adding value to clients 3. Work on improving NPS and more WOW experiences

One of the best ways to engage with a new prospect is to ask questions about their business to learn their challenges, issues, shortfalls and their thoughts on what they need to do to increase sales. Then when you’re presenting the product or services you’re selling, you can use everything you learned about the prospect in your presentation so it relates to them.

Storytelling works wonders, especially when you relate your story to the people you’re pitching or addressing. In a competitive industry such as digital assets or stablecoins, a brand story can be used to detail the uniqueness of a digital coin with a story about its potential and how for example it can solve world issues such as inflation and devaluation of money, and perhaps build wealth.

Instead of working as a firefighter and staring at the sales figures every day, it is better to plan ahead and see what your customer needs in 5 years' time. When correctly identified it is the responsibility of both the marketing and the innovation teams to create this need. Then you want to set a target to have your solution ready for your costumers in 4 years' time. This will make you a pioneer in the field instead of a follower.

Innovation requires something new or better than existing products. Credit cards have minimal differences between cards such as interest rates, rewards, or a cash back percentage. Innovation for a card to become “top of wallet”, the preferred card used for payments, must have significant differentiation from all the other cards in a wallet. Seeking a new way to improve credit cards, we created a card that empowers people to pay merchants with digital silver held in a digital wallet in a mobile phone? But what if the card also provided 3% to 9% in digital silver rewards instantly deposited to your digital wallet. Would that provide differentiation to make it “top of wallet?”

Building new innovation into products requires strategic alliances and partnerships with other companies, or you’d have to do it all yourself, which takes significantly more time and a lot more money. Strategic alliances could also add enhancements and new benefits to your product to attract different audiences. Take for instance a Web3 wallet for digital silver and gold. We were able to make it even better with a strategic alliance to add digital diamonds to the wallet, so people can hold multiple real world assets in one Web3 wallet.

To stand out in a saturated market, highlight your unique value proposition that meets specific customer needs. Prioritize customer satisfaction by tailoring your offerings. Develop a compelling brand story that resonates emotionally with your audience. Foster innovation to stay ahead and disrupt the market. Create strategic alliances for broader reach. Embrace continuous learning to keep up with trends and technology. Use digital marketing and social media to increase visibility and engage customers. Incorporate feedback to refine your services. Deliver exceptional service to turn customers into advocates. Focus on niche markets where you can lead. This multi-faceted approach will differentiate you in a crowded industry.