What do you do if your company's mission and values are not effectively reaching employees and customers?

💡 From my perspective, aligning a company's core values with its mission starts with understanding gaps. 🔍 Survey Insights Deploy targeted surveys to uncover gaps. These help clarify misconceptions and highlight areas needing improvement. 🗣️ Focus Group Feedback Utilize focus groups to dive deeper into issues. They provide qualitative data, offering a richer understanding of perceptions. 🎤 Open Dialogues Promote open-ended discussions. This encourages honest feedback and fosters a culture of transparency and trust. 📌 To realign your mission effectively, incorporate these tools to ensure a comprehensive understanding of the current perception gaps.

Diagnosticar la causa de la desconexión con los mensajes, mediante encuestas, focus group y conversaciones que permitan identificar en cuál proceso comunicativo se pierde el mensaje. Posteriormente, revisar los mensajes y asegurarse de que estos sean concisos y fáciles de entender. Finalmente, integrar la misión, visión y valores de la empresa en múltiples actividades internas y externas. Resaltarlos constantemente en los comunicados, carteleras, que sean base de lo que transmite la marca de forma visual, escrita y en la vocería de cada uno de los líderes.

Better to perform a gap assessment, understand the team dynamic, and conduct an interpersonal skills assessment. Knowing your employee's psychological personality & behaviour is key to making them understand our vision & mission!

Assessing gaps involves understanding why the company's mission and values aren't effectively reaching employees and customers. This step entails evaluating communication channels, alignment between stated values and actions, and the clarity and relevance of messaging. By pinpointing the root causes of the disconnect, leaders can lay the groundwork for targeted solutions to realign the organization with its core principles.

The first thing I did was check that my company's purpose is aligned with MY core personal values and drivers. How can I inspire customers, let alone employees, if I am not aligned. So I did two things: an Ikigai to gain clarity on my own core values and drivers. And Simon SInek's Golden Circle, to ensure my company is actually built around its purpose

When your company’s mission and values aren’t resonating with employees and customers, it’s time for introspection and action. Start by reassessing your communication strategies which should be clear, consistent, and engaging. Engage employees in meaningful dialogues to understand their perspectives. Implement training programs to reinforce the company’s mission and values. For customers, ensure your mission and values are reflected in every interaction they have with your company. From customer service to marketing materials, consistency is key. Collect feedback regularly and be open to making necessary changes. A company’s mission and values are its guiding light. If they’re not reaching your people, it’s time to relight the beacon.

If your company's mission and values aren't reaching employees and customers effectively, simplify messaging, lead by example, provide training, gather feedback, integrate into culture, engage stakeholders, and measure impact for improvement.

Find the root course of the problem by having in-depth conversation with some randomly selected employees and customers internally. Also conduct survey to compare with behavior of the companies Research on prices Re-come up with a strategy

Identifying and addressing gaps in communicating the company mission and values is essential for alignment: 1. Employee Perception: Conduct surveys or focus groups to assess employee understanding and alignment with the company's mission and values. For example, ask employees to describe the company's mission in their own words and evaluate how well it resonates with their daily work. 2. Customer Feedback: Gather customer feedback through surveys, reviews, and social media interactions to understand their perception of the company's values. For instance, if customers consistently mention a lack of transparency in company communications, address this gap by enhancing transparency initiatives and messaging.

Revising messaging feels like fine-tuning a melody to strike a chord with everyone. It's about digging deep into what truly matters, finding the right words that resonate not just on paper, but in people's hearts. By crafting messages that reflect our shared values and aspirations, we can bridge the gap between intention and understanding, fostering a stronger sense of connection and purpose.

Refining messaging is important to ensuring company mission and values resonate with both employees and customers: 1. Clarity and Consistency: Review and refine messaging to ensure clarity and consistency across all communication channels. For example, simplify complex language and incorporate memorable phrases to encapsulate the company's mission and values. 2. Engagement and Relevance: Tailor messaging to better engage employees and customers and make it relevant to their experiences. For instance, incorporate storytelling techniques to bring the company's mission and values to life, illustrating how they impact daily operations and customer interactions.

Antes de pensar numa nova estratégia para as mensagens, realize pesquisas de engajamento para entender melhor como os funcionários percebem a missão e os valores da empresa e identificar áreas de melhoria. Encoraje o feedback aberto e transparente dos funcionários sobre como a empresa pode melhorar a comunicação e a integração dos valores. Quando temos um feedback, fica mais fácil rever as coisas.

If you aren't connecting it's because what you're saying is missing the mark. Think about who you're addressing and what they know (or don't know) about the topic. Take a step back and put yourself in their shows - just because you know the basics doesn't mean they do.

1. Claridade e Relevância: Assegure que as mensagens sobre a missão e valores sejam claras, concisas e relevantes para os diferentes públicos da empresa. Revise a linguagem e os canais usados para garantir que sejam acessíveis e atraentes para todos os segmentos. 2. Consistência Visual e Verbal: A mensagem deve ser consistentemente refletida em todos os materiais de comunicação, desde o marketing até as comunicações internas.

Revision is needed only if it's not set in the right tone else is not necessarily important, the key is communication of the values & transform!

Make sure the misión is adjusted very often by the team of people who are now and every day working on it. If all of your team feels they are part of it, they will follow, share, and protect the values and mission. They built. There is nothing wrong with changing the mission or adjusting values if everyone is involved and responsible.

Certifique-se também de que a missão e os valores da empresa sejam comunicados de forma consistente e transparente para funcionários e clientes. Isso pode incluir reuniões regulares, materiais de treinamento, comunicações internas e externas, e presença em plataformas online.

The leadership team also needs to believe in the organization's missing and values. It's one thing for them to understand the why, it's another for them to believe and demonstrate these values day in and day out.

It's always important that the leaders are convinced why the mission and vision of the company are important, because they are the people who are actually responsible for executing the strategy to achieve the same. If the leading team is convinced it becomes easy and the result are also positive towards the goal .

I totally agree, training is an integral part of organisation growth! We can not discount it at any cost, it's part of the growth of both company and employees

Training leaders is like nurturing a garden; it requires patience, dedication, and a keen eye for growth. As someone who's been through it, I've seen the transformative power of leadership development firsthand. It's about more than just workshops and seminars; it's about empowering individuals to lead with authenticity, empathy, and vision. Through mentorship, feedback, and practical exercises, we cultivate a culture of leadership excellence, where each person's unique strengths are celebrated and leveraged for the greater good. It's a journey of self-discovery and continuous improvement, where leaders not only learn to inspire others but also to inspire themselves to reach new heights of impact and influence.

1. Capacitação em Comunicação e Liderança: Ofereça treinamentos (media training) para os líderes sobre como comunicar efetivamente a missão e os valores. Líderes bem treinados podem agir como embaixadores da marca, reforçando a cultura organizacional. 2. Feedback e Treinamento: Implemente sessões regulares de feedback e treinamento para ajudar os líderes a melhorar suas habilidades de comunicação e liderança.

The most important knowledge to be transferred to all the leaders is their consciousness of working with people, not numbers or machines. Training is always great, but it could be working if the leaders treat their teams as pieces of machinery instead of a powerful group of individuals working together with different tasks towards one mission. And make every supervisor accountable for the bad results, every manager accountable for the lack of achievement, and recognize all for any achievement regardless of the size of it. Every mountain was built with tiny pieces of sand, rocks, and dust.

Machen Sie ihre Mission und ihre Werte erlebbar. Für alle und für jeden ihrer Mitarbeitenden. Nichts ist schlimmer, als tolle Werte und Aufforderungen, die zwar sehr representativ im Intranet oder vielleicht sogar an der Wand des Foyers stehen, aber nicht gelebt werden. Dabei spielt das "vorleben" der Führungskräfte eine wesentliche Rolle. Sorgen sie für ein klares Verständnis. Jeder muss wissen, um was es geht. Rausreden gilt nicht. Und wenn man zu oft wiederholen muss, dann ist es vielleicht zu kompliziert formuliert?

Engaging employees is like nurturing friendships; it's about building connections and showing appreciation. From my own experience, I've learned that it's the little things that count, like checking in regularly and celebrating achievements together. By listening to their ideas and recognizing their efforts, we create a supportive environment where everyone feels valued. It's not just about work; it's about creating a community where we all thrive together.

It's crucial to recognize that our employees are the best brand ambassadors. Promoting training and team-building activities that reinforce our company values is essential for these values to resonate with customers and the public perception of our brand.

Establish feedback mechanisms to gather input from both employees and customers on how effectively the company's mission and values are being communicated and lived out. Use this feedback to make continuous improvements and adjustments as needed.

1. Iniciativas de Engajamento: Crie programas e iniciativas que promovam o envolvimento dos funcionários com a missão e valores da empresa. Isso pode incluir workshops, projetos comunitários e programas de reconhecimento. 2. Canais de Comunicação Bidirecional: Estabeleça canais onde os funcionários possam expressar suas opiniões e sentir que contribuem para a evolução coorporativa.

Stop thinking and seeing people as employees unless you want to continue with the poor results of following a culture. Start treating everyone as part of one community where everyone is important, every effort counts, and every achievement results from somebody's work. Every community has great, good, bad, and do not-care neighbors. However, you don't start a fire on the lousy neighbors' homes; this is when leaders show up to convince, work, and use everyone in the group's best skills.

Consistent communication feels like keeping in touch with loved ones; it's about staying connected, sharing updates, and offering support. In the business sector, it's vital for fostering trust, ensuring alignment, and maintaining productivity.

To be coherent, one must first be congruent. If you want your followers to do only what you want, then you are nothing but a leader. A leader is coherent by doing, saying, acting, and performing consistently every day. if a message needs to be change make sure you are the first aligned to it.

Consistent communication is crucial for ensuring that company mission and values resonate with employees and customers: 1. Internal Communication Channels: Utilize various internal communication channels to consistently reinforce the company's mission and values. For instance, incorporate them into employee newsletters, intranet updates, and team meetings. 2. Customer Touchpoints: Infuse mission and values messaging into customer-facing interactions and touchpoints. For example, train frontline staff to incorporate them into sales pitches, customer service interactions, and marketing materials. By consistently communicating the company's mission and values to customers, you reinforce brand identity and build trust.

1. Calendário de Comunicação: Desenvolva um calendário de comunicação que inclua regularidade na disseminação dos valores e missão da empresa. Isso ajuda a manter esses princípios no topo da mente de todos. 2. Diversidade de Canais: Utilize uma variedade de canais, como newsletters internas, intranet, redes sociais, murais, indoor media e reuniões regulares para manter a comunicação fluida e constante.

É extremamente importante estabelecer métricas e indicadores para medir o impacto da missão e dos valores na cultura organizacional, no engajamento dos funcionários e na satisfação dos clientes. Realize avaliações regulares para acompanhar o progresso e fazer ajustes conforme necessário.

Começar novamente com propósito e identificando o que realmente está aderente a realidade do negócio, mesmo não sendo o que você acredita. É importante ver o que é lado luz e lado sombra na organização.

Também é importante solicitar feedback dos clientes sobre como eles percebem a missão e os valores da sua empresa. Isso pode ser feito por meio de pesquisas de satisfação do cliente, avaliações online e interações diretas com clientes.