What are the best tools and methods to research and create buyer personas for each channel?
Buyer personas are fictional representations of your ideal customers based on data and research. They help you understand their needs, preferences, motivations, and behaviors across different channels. Creating buyer personas for each channel can help you tailor your multi-channel marketing strategy and deliver more relevant and personalized messages. In this article, you will learn about the best tools and methods to research and create buyer personas for each channel.