What are the best practices for using classification models to predict customer churn in BI?

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Customer churn, or the loss of customers to competitors or other factors, is a major challenge for many businesses. Predicting which customers are likely to churn can help businesses design effective retention strategies and optimize their resources. In this article, you will learn some of the best practices for using classification models, a type of machine learning technique, to predict customer churn in business intelligence (BI).