What are the best practices or tips to optimize your hashtag usage and avoid spamming or shadowbanning?

Imagine using #unicorns when your post is about dog training. Not gonna attract the right pups, right? So, research relevant hashtags with tools like Hashtagify.me or follow industry trends. Think popular, niche, and even location-based hashtags for a diverse audience.

I'd like to know how to begin to use hashtags for the first time at 55 years old just getting into social media and use them not for the greater audience but for the greater good

When researching hashtags, it's crucial to not only focus on their popularity but also on their relevance to your specific audience and content. Utilizing tools like Hashtagify and RiteTag can provide valuable insights, but it's equally important to monitor the evolving landscape of hashtags as trends shift rapidly. A strategic approach involves testing various combinations and measuring their performance over time to identify which resonate best with your audience. Additionally, engaging with communities around your chosen hashtags can foster genuine connections and enhance your brand's visibility, ultimately leading to more effective outreach and engagement in your campaigns

Varying your hashtags is crucial for maintaining engagement and expanding your audience reach. By strategically mixing general, niche, and trending hashtags, you not only enhance visibility but also foster a sense of community around your brand. Additionally, regularly reviewing and updating your hashtag strategy based on performance metrics can help you stay relevant and avoid the pitfalls of appearing spammy. This approach not only optimizes your content's discoverability but also aligns your messaging with current trends, ensuring that your brand remains at the forefront of conversations within your industry

Social media platforms often change their algorithm. Hence, you should always optimize and test your hashtag strategy. Indeed, using 10 hashtags on average performs better on Instagram currently. But that might change over the time.

To optimize hashtag usage effectively, it’s crucial to understand the nuances of each platform and audience behavior. For instance, while Instagram may support a higher volume of hashtags, the quality and relevance of those hashtags are paramount; they should align closely with your content and target demographic. Additionally, regularly testing and measuring the performance of your hashtags can provide valuable insights, allowing for strategic adjustments that enhance engagement. Engaging with communities around your hashtags not only boosts visibility but also fosters authentic connections, which are essential for long-term brand loyalty and success in digital marketing

Regularly, check the hashtag pages on LinkedIn for the ones that you use. You might have climbed up to the top without realizing. Additionally, Instagram also provides insights about how many people saw your post through the hashtag. Make sure to include these stats in your report.

To effectively test and measure hashtag performance, it's crucial to establish clear objectives aligned with your outreach goals. Utilize A/B testing to compare different hashtags across various posts, allowing you to pinpoint which combinations yield the highest engagement. Additionally, consider the evolving nature of social media algorithms; regularly reviewing and adapting your hashtag strategy based on performance data will help you stay relevant and avoid issues like shadowbanning. Engaging with your hashtag community not only enhances visibility but also fosters loyalty, turning casual followers into brand advocates

You have to update your hashtag strategy monthly to keep up with the algorithm changes. Always explore new hashtag combinations. For instance, you can have: - 3 big hashtags - 4 medium hashtags - 3 niche hashtags

If you've asked, "Am I spamming?" then the answer is "YES". Content is about quality, not quantity. Stop talking to much and listen to your audience. Have you met someone who tells the same story over and over to anyone that'll listen? Do you like being around them? Probably not. That's what you're doing with your account on hashtags you're using with a method behind it.