What are the best event marketing tools and platforms to measure and optimize your ROI?

Splash: Splash provides an all-in-one event marketing platform with tools for event creation, promotion, ticketing, and attendee management. It also offers detailed analytics for tracking ROI and improving future events. Hubilo: A virtual and hybrid event management platform, Hubilo offers powerful marketing tools and integrations with major marketing platforms to help you promote your event and measure its success. Google Analytics: While not specifically designed for event marketing, Google Analytics can be integrated with your event website to track traffic, conversions, and other metrics related to your event's success.

Marketo: A marketing automation platform, Marketo offers tools for managing email campaigns, social media marketing, and lead nurturing, which can be used to promote your event and track its success. Trello: Trello is a project management tool that can help you plan and execute your event marketing strategy more effectively, ensuring that your efforts are directed towards the best possible ROI. SurveyMonkey: Collecting attendee feedback is crucial to optimizing future events. SurveyMonkey is an online survey platform that allows you to create, distribute, and analyze surveys to better understand your event's impact and improve your marketing efforts.

As a former corporate marketer turned marketing agency owner, how I execute events is much different. When we create events for Standout Authority we use 2 primary tools: LinkedIn and Active Campaign. LinkedIn is an incredible tool for creating events and garnering emails WITHOUT spending money on ads. We give ourselves at least 4 weeks to promote the event, run it from our company page so we can collect emails, and leverage our personal brands to invite people 200 per day. We only have 1000 invites to use a week so it's important to space them out and this helps create build up. Then we use Active Campaign to email our engaged audience starting 3 weeks before the event and we continue to add those registering to our database.

Restream is one of the biggest gamechangers for us at InternetMarketing.Gold. Restream Studio allows us to login to one place and then syndicate our event across channels. Not only do we expand our reach, but Restream compiles all the comments from all the channels in real time so you can interact with every channel from one central command center. My favorite feature about Restream though, is the graphics. You can add lower thirds, give viewers variety with various camera views and levels of zoom, add news tickers, and more. When we moved our webinars off of a traditional platform and migrated Restream, our event game improved 4x. Registrations and watch time reflect that difference.

Assessing the data with analytics after an event is very necessary in assessing performance, what went well and didn't. There are a number of tools that help do this. Ultimately you need to assess engagement, traffic in event, and revenue.

I've only seen a few people use these tools, but I think mixed reality and bluetooth location tools are about to change the person events forever. Imagine being able to send a push notification via Bluetooth when someone nears a booth they expressed interest in, or the ability to put your phone camera up to a person and see who they are, why they are there, and what they are looking for. The opportunities are endless.

Recently we've partnered with BlueJeans by Verizon and use the BlueJeans Studio to execute our virtual webinars and I LOVE this event tool. We've used Zoom webinar in the past, but what I love about BlueJeans Studio is that the interface is super intuitive for the moderators vs speakers vs attendees. We're able to chat with our attendees and showcase their questions / thoughts directly onto the screen which we absolutely love because it highlights our community. I also love how I can customize the event easily with our branding, music, intro and outro pages and decide if I want a registration or not. There's also easy data downloads after of attendees, chat, Q&A, etc.