When communicating to the audience look at it through this lens. Technology is enhancing your event, it isn't the event itself. Find ways to return to the event to its core purpose, building human connections, until you can restore services. From the technical side, go back to basics. Does it have power? Does it have the inputs it needs? Is it creating outputs? Are they getting to their destinations? I watch teams turn a simple outage into "we must be under attack by hackers using solar flares" before they check if everything still has power.

We can all learn from the chaos of virtual events and virtual event platforms that constantly went down during the pandemic. Same holds true now for virtual or live events. Here are a few things that matter: 1 - Always have onsite tech people who can troubleshoot immediately vs having to call someone. 2 - Always have a communication plan and a way to reach people: text, email, push notification via event app. 3 - Even if you cannot fix the problem, have a way to deliver the content. Have white papers, PowerPoints, etc ready to email attendees and send a dial in number to hear speakers discuss. If all else fails, reschedule the event. I rather you do that than to keep people on hold when no end in sight.

When technical glitches disrupt a live event setup, stay calm and have a pre-planned contingency strategy in place. Troubleshoot quickly with your technical team, and if possible, have backup equipment on standby. Keep clients and attendees informed if there’s any delay, and focus on finding quick fixes to minimise disruptions to the event schedule.

As the CEO of Webrand Lab, I believe in staying calm and resourceful when technical glitches arise. In the heat of the moment, it’s crucial to have contingency plans in place. First, I’d immediately engage my team to troubleshoot the issue while maintaining clear communication with the audience. Transparency is key — letting attendees know we’re working on the problem keeps them informed and shows professionalism. Meanwhile, we’d leverage backup systems or alternative platforms if needed to ensure the event continues smoothly. Preparedness, adaptability, and clear leadership are what get us through last-minute chaos successfully.